Commercial Business Analyst (Fashion Retailer)

A leading global fashion retailer is seeking a Commercial Business Analyst in Kuala Lumpur, supporting Sales across Malaysia, Singapore, Philippines and Vietnam. This role blends data analytics with commercial strategy, using insights to drive sales, marketing and e-commerce performance. Join a collaborative, inclusive culture that values flexibility, continuous learning and career growth.

What you'll do:

As a Commercial Business Analyst – Fashion Retail based in Kuala Lumpur, you will play a pivotal role in transforming data into meaningful commercial actions across Southeast Asia.

• Plan, quantify, and drive execution of tactical activations within the Sales Market in close collaboration with Continent Supply Planning teams, ensuring alignment with global frameworks and budgets.
• Analyse sales, customer, and web performance data to generate actionable insights that support commercial decisions across multiple channels including .com and app.
• Monitor business performance regularly, identifying opportunities for improvement and driving actions together with Commercial teams to maximise results.
• Conduct comprehensive 360-degree analyses across customer segments, product categories, and channel performance to strengthen commercial strategies.
• Evaluate campaign effectiveness by assessing conversion rates and customer behaviour patterns to inform future marketing initiatives.
• Drive testing and optimisation efforts such as A/B testing, segmentation analysis, and cohort studies to enhance customer experience and increase conversion rates.
• Ensure accurate tracking, tagging, and reporting of data to maintain reliable insights and clear visibility into business performance metrics.
• Collaborate closely with Commercial, E‑commerce, Experience, and Marketing teams to share findings and improve overall business outcomes through knowledge sharing.
• Support continuous improvement initiatives by identifying trends in digital performance and recommending strategic adjustments based on data-driven evidence.

What you bring:

To excel as a Commercial Business Analyst – Fashion Retail in Kuala Lumpur, you bring proven experience from commercial analytics roles within e-commerce or fashion retail sectors. Familiarity with leading analytics platforms empowers you to navigate complex datasets efficiently. You possess a structured approach when tackling analytical challenges which translates into clear recommendations for business action.

• Bachelor’s degree in Business, Marketing, Data Science, Statistics, Economics or related field provides a strong foundation for understanding commercial analytics.
• At least two years of experience working in commercial analytics roles within e-commerce or fashion retail environments ensures familiarity with industry-specific challenges.
• Proficiency with analytics tools such as Google Analytics, Adobe Analytics, Tableau or Power BI enables you to extract valuable insights from complex datasets.
• Solid understanding of A/B testing methodologies as well as web tracking techniques allows you to design experiments that improve conversion rates.
• Ability to analyse large volumes of data using structured approaches helps generate actionable recommendations for business improvement.
• Collaborative mindset paired with excellent communication skills facilitates effective teamwork across functions including Commercial and Marketing departments.
• Commercial awareness enables you to connect analytical findings directly with tangible business impacts.
• Proactive attitude combined with attention to detail ensures accuracy in reporting and follow-through on identified opportunities.
• Curiosity about customer behaviour drives continuous exploration of digital performance trends for ongoing enhancement.

What sets this company apart:

This global fashion retailer stands out for its unwavering commitment to inclusivity and sustainability within the industry. With thousands of passionate colleagues united by shared values and culture, the company strives to make exceptional design accessible without compromising affordability or environmental responsibility. Employees benefit from being part of a supportive network where knowledge sharing is encouraged at every level—fostering both personal growth leadership and professional development through regular training opportunities.

What's next:

If you’re ready to use your analytical talents in a collaborative setting where your insights drive real change across Southeast Asia’s fashion landscape—this is your moment!

Apply today by clicking on the link provided.

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C