Marketing Manager (luxury, Alcohol)

MARKETING MANAGER Salary: Competitive and based on experience Location: kuala lumpur Keywords: brand building, luxury spirits, strategic planning, trade marketing, market intelligence, stakeholder collaboration, project management, consumer insights, campaign execution, agency leadership

A leading global spirits company is seeking a Marketing Manager to join their Malaysia business unit, based in Kuala Lumpur. This is an exceptional opportunity for you to shape the future of ultra-premium spirit brands within a dynamic and supportive environment. As a key member of the team, you will be entrusted with elevating brand presence, driving cohesive marketing strategies, and ensuring best-in-class executions across a prestigious portfolio. The role offers the chance to work closely with regional teams, collaborate on high-impact campaigns, and contribute directly to the growth and success of renowned luxury brands. With a focus on flexibility, professional development, and a culture rooted in respect, integrity, and excellence, this position provides an ideal platform for your career progression in the premium consumer goods sector.

* Play a pivotal role in shaping and executing market-leading brand strategies for globally recognised ultra-premium spirits.
* Collaborate with talented professionals across regions while enjoying flexible working opportunities and a culture that values personal growth.
* Contribute to impactful campaigns and activations that set new standards in luxury marketing, all within a supportive and inclusive environment.

What you'll do:

As Marketing Manager, you will play an instrumental role in steering the strategic direction of some of the world’s most celebrated spirit brands within Malaysia. Your day-to-day responsibilities will see you orchestrating innovative campaigns that resonate with discerning consumers while ensuring every initiative aligns seamlessly with broader regional objectives. You will have the autonomy to develop annual plans that not only build brand equity but also deliver tangible business results. By collaborating with cross-functional teams—both locally and regionally—you will ensure flawless execution of marketing activities across multiple channels. Your expertise will be crucial in managing budgets efficiently, optimising spend for maximum impact, and nurturing valuable partnerships both inside and outside the organisation. Regular engagement with trade partners will keep you attuned to evolving market dynamics, enabling you to adapt strategies swiftly for continued success. Through your efforts, you will help set new benchmarks for luxury marketing excellence while supporting overall business growth.

* Lead the planning and execution of comprehensive marketing campaigns and activities to achieve both brand and market objectives across the full portfolio.
* Develop annual brand-building and activity plans, including new product launches, ensuring alignment with regional guidance and market delivery timelines.
* Manage brand investment levels using zero-based budgeting principles, tracking expenditure to maximise return on investment for all initiatives.
* Collaborate closely with regional marketing teams to ensure seamless 360-degree campaign execution tailored to local market needs.
* Drive social media performance by partnering with digital teams to enhance online presence and engagement for each brand.
* Cultivate relationships with external luxury partners to create unique collaborations that elevate brand prestige and drive sales in the ultra-premium segment.
* Oversee agency partnerships to ensure effective support for all marketing activities, from creative development to campaign rollout.
* Design and implement trade activation plans in partnership with commercial teams, ensuring alignment with brand guidelines and measurable outcomes.
* Provide feedback and analysis on trade activations, leveraging insights to refine future strategies and improve efficiency.
* Conduct regular market visits alongside commercial teams to gather consumer insights, monitor competitor activity, identify trends, and uncover new business opportunities.

What you bring:

To excel as Marketing Manager in this prestigious setting, your background should reflect substantial experience within luxury or premium consumer goods—ideally encompassing both strategic planning and hands-on campaign management. Your interpersonal skills will enable you to build trust-based relationships across departments while fostering a spirit of cooperation that drives collective achievement. A keen eye for detail coupled with advanced organisational abilities means you can juggle competing priorities without compromising quality or deadlines. Your analytical acumen empowers you to extract actionable insights from complex data sets—informing smarter decisions at every stage of the marketing process. You are adept at communicating ideas clearly whether presenting internally or liaising externally with partners or agencies. Above all else, your approach is grounded in empathy, humility, inclusivity, resilience—and an unwavering commitment to delivering results that benefit both your team and the wider business.

* Minimum 6-8 years’ experience in marketing within luxury or premium consumer goods sectors; prior exposure to wines or spirits is advantageous but not essential.
* Demonstrated ability to foster collaborative relationships with internal stakeholders across diverse functions in complex environments.
* Proven track record of managing multiple projects simultaneously while maintaining attention to detail under tight deadlines.
* Exceptional communication skills—both written and verbal—with strong presentation abilities suited for engaging various audiences.
* Advanced analytical skills enabling you to interpret data effectively and adapt strategies as needed in response to changing market conditions.
* Excellent numerical proficiency combined with robust project management capabilities ensures timely delivery of key initiatives.
* Experience leading external agencies through all phases of campaign development—from briefing through execution—to achieve outstanding results.
* High competency in English language (spoken and written) is required for effective communication within international teams.
* Creative mindset paired with sound judgement allows you to generate fresh ideas while adhering to established brand guidelines.
* Ability to demonstrate core values such as empathy, humility, inclusivity, resilience, responsibility, adaptability, enthusiasm for shared success.

What sets this company apart:

This organisation stands out as a global leader in crafting exceptional ultra-premium spirit brands renowned for their heritage and quality. With operations spanning over 100 countries and a workforce representing diverse cultures worldwide, it offers an inclusive environment where every voice is valued. The company’s ethos is built upon giving back—demonstrated by its principal shareholder’s significant charitable contributions over decades—which fosters a sense of purpose beyond commercial success. Employees benefit from flexible working arrangements designed to support work-life balance alongside ongoing training opportunities that encourage continuous learning. The culture emphasises respect, integrity, excellence, collaboration, and personal growth—ensuring that everyone feels supported as they pursue ambitious goals together. Joining this team means becoming part of a legacy defined by generosity as much as by achievement—a place where your contributions truly make a difference both locally and globally.

What's next:

If you are ready to take your career in luxury marketing to new heights within an inspiring global environment, this is your moment—seize the opportunity today!

Apply today by clicking on the link provided; we look forward to discovering how your passion can help shape the future of these iconic brands.

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C