Social Media / Content Specialist (F&B)

A rapidly expanding beverage franchise brand in Kuala Lumpur is seeking a Social Media & Content Specialist to shape its digital presence. This role offers the opportunity to create engaging content, strengthen brand storytelling, and leverage creative tools including AI to connect with customers.

What you'll do:

• You will plan and produce compelling content for product launches, daily social media posts, special events, and campaigns that resonate with audiences across multiple platforms.
• You will collaborate closely with the design team to define, maintain, and elevate the brand’s visual identity, ensuring consistency and appeal in every piece of content.
• You will utilise the latest AI tools to support content creation processes, enhancing efficiency while maintaining high standards of creativity.
• You will lead brainstorming sessions with colleagues to generate fresh ideas for engaging social media strategies tailored to the food and beverage sector.
• You will script, shoot, and edit videos independently for platforms such as TikTok, Instagram, Facebook, and others, bringing stories to life through visual storytelling.
• You will monitor content trends within the F&B industry to ensure all output remains relevant, innovative, and appealing to target audiences.
• You will manage scheduling and posting across social channels to maximise reach and engagement while responding thoughtfully to audience interactions.
• You will work collaboratively with marketing teams to align content strategies with broader promotional goals and seasonal campaigns.
• You will analyse performance metrics for published content using available tools to refine future strategies based on data-driven insights.
• You will participate in regular training sessions designed to enhance your skills in content creation, video editing, AI tool usage, and social media management.

What you bring:

• Expert proficiency in Photoshop as well as TikTok video editing software ensures you can deliver visually stunning assets across platforms.
• Up-to-date knowledge of current content trends allows you to craft relevant material that resonates with today’s audiences.
• Ability to independently shoot, script, and edit videos demonstrates your versatility as a storyteller who can bring concepts from idea to execution.
• Competence in using AI tools for content generation enables you to streamline workflows while maintaining creative quality.
• A keen eye for detail ensures all visuals adhere strictly to brand guidelines while remaining attractive and engaging.
• Adaptability enables you to respond quickly to changing trends or campaign needs within the fast-moving F&B sector.

What sets this company apart:

This rapidly expanding franchise beverage brand has established itself as one of Kuala Lumpur’s most exciting destinations for bubble tea lovers. The organisation believes strongly in collaboration—whether it’s brainstorming creative campaigns or refining visual identities together—and celebrates achievements big or small as part of their communal spirit. With expansion plans underway across Malaysia’s vibrant F&B landscape, joining this team means becoming part of something truly special—a place where passion meets purpose every day.

What's next:

If you are enthusiastic about shaping digital narratives within the food & beverage industry—and want your creativity recognised—this is your moment!

Apply today by clicking on the link provided; take the next step towards joining an inclusive team dedicated to making every story count.

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C