PR & Communications Manager (Event Company)

A new PR & Communications Manager has just been made available with a reputable event/exhibition company with ambitious goals.

An exciting opportunity awaits for a Public Relations and Communications Manager to take centre stage in shaping the narrative of a leading trade show based in Kuala Lumpur. This role is perfect for someone who thrives on building meaningful connections, enjoys working collaboratively with diverse teams, and has a passion for ensuring every message resonates with its intended audience. You will be at the heart of all communications, branding, media, and public relations activities, working closely with the show director, marketing team, and sponsorship or sales units. Your expertise will ensure that the event’s story is told powerfully before, during, and after the show. With flexible working opportunities and a supportive environment that values your input, this position offers you the chance to make a significant impact while developing your professional skills.

• Play a pivotal role in crafting and executing communication strategies that elevate the profile of a major trade show in Kuala Lumpur, ensuring every message reaches its target audience effectively across multiple channels.
• Collaborate closely with experienced professionals from various departments including marketing, sponsorship, and sales to deliver cohesive branding and public relations campaigns that drive engagement and attendance.
• Enjoy an inclusive workplace culture that encourages knowledge sharing, supports your growth through training opportunities, and values your ability to connect with both internal teams and external stakeholders.

What you'll do:

As a Public Relations and Communications Manager based in Kuala Lumpur, you will immerse yourself in every aspect of communications for a high-profile trade show. Your day-to-day activities will involve collaborating with cross-functional teams to develop targeted PR strategies that align with event goals. You will craft engaging content—ranging from press releases to exhibitor stories—and coordinate all facets of media engagement from pre-event outreach through on-site support. By working hand-in-hand with creative designers on branding materials and ensuring consistent messaging across all channels—including social media—you will help shape how the event is perceived by attendees and the wider public. After each event concludes, your analytical skills will come into play as you compile comprehensive reports on media coverage. Success in this role means being proactive in building relationships with journalists, staying attuned to industry developments, and always striving for excellence in storytelling.

• Develop comprehensive public relations strategies tailored specifically to each assigned trade show, ensuring alignment with overall event objectives and audience needs.
• Draft compelling press releases, detailed media advisories, engaging exhibitor stories, and captivating event highlights that capture attention across traditional and digital platforms.
• Coordinate all aspects of press conferences including logistics planning, speaker preparation, media walkabouts, and real-time show-day coverage to maximise positive exposure.
• Manage media invitations by maintaining accurate lists, overseeing registration processes, and providing on-site support to journalists for seamless event experiences.
• Work collaboratively with designers to create visually appealing branding materials such as banners, e-flyers, press kits, and other collateral that reinforce the event’s identity.
• Ensure consistency in messaging by maintaining a unified brand voice across all communication channels including social media platforms, the official show website, email newsletters, and more.
• Produce thorough post-event public relations reports featuring detailed analysis of media coverage to inform future strategy development.
• Foster strong relationships with key media contacts to enhance coverage opportunities before, during, and after each event.
• Monitor industry trends and competitor activity to identify new opportunities for positive publicity or areas requiring strategic adjustment.
• Support crisis communication efforts by preparing statements or responses as needed to protect the reputation of the event.

What you bring:

To excel as a Public Relations and Communications Manager for this prestigious trade show in Kuala Lumpur, you will bring proven experience from previous roles where you have managed end-to-end communications projects within fast-moving events environments. Your background should include hands-on involvement in drafting high-quality written materials tailored for different audiences—from journalists to exhibitors—and coordinating large-scale press activities. Your interpersonal strengths will shine through your ability to foster trust-based relationships both internally among colleagues and externally with members of the media. A keen eye for detail combined with an understanding of branding principles will enable you to work seamlessly alongside creative professionals. Additionally, your analytical approach ensures that every campaign is measured for impact so future initiatives can be refined accordingly. Adaptability is key; you are comfortable navigating changing priorities while remaining focused on delivering results that reflect positively on the event’s reputation.

• Demonstrated experience in public relations or communications roles within events or exhibitions environments where collaboration was essential for success.
• Exceptional written communication skills enabling you to draft clear press releases, engaging stories for exhibitors or sponsors, concise advisories for media partners, and impactful post-event reports.
• Proven ability to coordinate complex press conferences or similar events involving multiple stakeholders while maintaining attention to detail under pressure.
• Strong interpersonal skills allowing you to build rapport quickly with journalists as well as internal colleagues from marketing or sales teams.
• Experience managing branding projects alongside designers resulting in cohesive visual identities across print and digital assets.
• A track record of maintaining consistent messaging across diverse channels such as social media accounts (Facebook/Instagram/LinkedIn), websites, email newsletters etc., ensuring brand integrity at all times.
• Analytical mindset capable of producing insightful post-event reports that evaluate media coverage effectiveness against set objectives.
• Familiarity with monitoring industry trends so you can proactively suggest improvements or capitalise on emerging publicity opportunities.
• Ability to respond sensitively during crisis situations by preparing appropriate statements or handling challenging queries from the press.

What sets this company apart:

This organisation specialises in organising exhibitions and events, offering comprehensive services that include venue management, interior design, and multimedia product installations. The organisation has earned numerous awards and accolades for its innovative and high-quality services within the industry. With ambitious growth plans on the horizon – including preparations for public listing – you will find yourself at the heart of transformative projects that shape both company culture and business growth. Employees benefit from an outcome-based work environment, strong learning and growth opportunities, vibrant culture, and supportive colleagues and management team.

What's next:

If you are ready to make your mark on one of Kuala Lumpur’s premier trade shows through expert communications management, this is your moment!

Apply today by clicking on the link provided—your next rewarding career move awaits.

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C