Head of PR & Brand (Professional Services)
HEAD OF PUBLIC RELATIONS AND BRAND Salary: Competitive and based on experience Location: Kuala Lumpur Keywords: public relations, brand strategy, media relations, stakeholder engagement, reputation management, communications leadership, team development, strategic planning, crisis communications, market positioning
An exciting opportunity awaits an experienced public relations and brand professional to take on a pivotal role as Head of Public Relations and Brand in Kuala Lumpur. This position offers the chance to shape and elevate the reputation of a forward-thinking organisation, driving impactful communication strategies that resonate across diverse audiences. The successful candidate will enjoy the autonomy to craft compelling narratives, foster meaningful relationships with media and stakeholders, and lead a talented team dedicated to enhancing brand presence. With flexible working opportunities and a supportive environment that values collaboration, this is your moment to make a lasting mark on a growing business committed to excellence and inclusivity.
* Play a key role in shaping the public image and brand identity of a respected organisation with regional influence, ensuring consistent messaging across all channels.
* Enjoy flexible working opportunities within a collaborative environment that encourages knowledge sharing, professional growth, and ongoing training opportunities.
* Lead a passionate team of communications professionals while building strong networks with media, partners, and internal stakeholders to drive positive outcomes.
What you'll do:
As Head of Public Relations and Brand based in Kuala Lumpur, you will be entrusted with steering the organisation’s reputation through thoughtful communication strategies tailored for both local and regional audiences. Your day-to-day responsibilities will involve collaborating with cross-functional teams to ensure unified messaging across all touchpoints while acting as the trusted voice of the company in both proactive campaigns and reactive scenarios. You will have the opportunity to build enduring relationships with media representatives, industry partners, and internal colleagues alike—always striving for transparency, trustworthiness, and mutual respect. Success in this role means not only safeguarding but also elevating the brand’s standing through innovative storytelling, effective stakeholder engagement, and nurturing a team-oriented approach that celebrates collective achievements.
* Develop and implement comprehensive public relations and brand strategies that align with organisational goals and enhance overall reputation.
* Oversee all external communications including press releases, media statements, speeches, and digital content to ensure consistency in messaging and tone.
* Build and nurture strong relationships with journalists, media outlets, influencers, and key stakeholders to maximise positive coverage and manage potential risks.
* Act as the primary spokesperson for the organisation during high-profile events, interviews, or crisis situations, demonstrating empathy and professionalism at all times.
* Collaborate closely with senior leadership to identify opportunities for thought leadership initiatives that position the organisation as an industry authority.
* Monitor media trends, public sentiment, and competitor activity to proactively adjust communication strategies for optimal impact.
* Guide the development of creative campaigns that engage target audiences across traditional and digital platforms while maintaining brand integrity.
* Lead, mentor, and support a high-performing communications team by fostering an inclusive culture of learning, feedback, and shared success.
* Establish clear metrics for evaluating campaign effectiveness and regularly report on progress to executive stakeholders.
* Manage budgets for PR activities efficiently while ensuring maximum return on investment through strategic partnerships.
What you bring:
To excel as Head of Public Relations and Brand you will bring significant expertise gained from previous roles in communications or branding within established organisations. Your background will include hands-on experience designing impactful campaigns that resonate widely while demonstrating compassion towards audience needs. You are known for your empathetic approach when engaging stakeholders at all levels—whether guiding your own team or representing your employer externally. Your ability to listen actively ensures every perspective is valued; your commitment to ethical practice builds trust both inside and outside the company. A natural collaborator who thrives on teamwork rather than individual accolades; you are motivated by seeing others succeed alongside you. Your attention to detail combined with strategic vision allows you not only to anticipate challenges but also seize new opportunities for growth.
* Extensive experience in public relations or corporate communications roles within complex organisations where you have demonstrated your ability to manage reputational risk effectively.
* Proven track record of developing integrated brand strategies that deliver measurable results across multiple channels including print, broadcast, online media, and social platforms.
* Exceptional written and verbal communication skills in English with an ability to craft clear messages tailored for different audiences while maintaining sensitivity to cultural nuances.
* Strong interpersonal skills enabling you to build rapport quickly with journalists, influencers, executives, partners, and team members from diverse backgrounds.
* Experience managing crisis communications calmly under pressure while upholding organisational values of honesty and responsibility.
* Demonstrated leadership abilities including mentoring junior staff members, promoting knowledge sharing within teams, and encouraging professional development opportunities for others.
* A keen understanding of current media trends coupled with analytical skills to interpret data insights into actionable recommendations for future campaigns.
* Ability to work collaboratively within multidisciplinary teams while balancing multiple priorities in a fast-evolving environment focused on continuous improvement.
* Familiarity with budget management processes related to PR activities ensuring efficient allocation of resources without compromising quality outcomes.
What sets this company apart:
This organisation stands out as an employer of choice due to its unwavering commitment to fostering an inclusive workplace where every voice is heard. Employees benefit from flexible working arrangements designed around their needs—enabling better work-life balance without sacrificing career progression. The company invests heavily in ongoing training opportunities so you can continue developing your skills alongside knowledgeable colleagues who value cooperation over competition. Leadership here is supportive rather than hierarchical; managers are approachable mentors who encourage open dialogue about ideas or concerns. The culture prioritises kindness, respectfulness, and shared achievement above all else—making it an ideal environment for those seeking long-term fulfilment rather than short-term gains. By joining this team you become part of a network dedicated not just to business success but also personal wellbeing—a place where everyone is empowered to contribute meaningfully regardless of background or experience level.
What's next:
If you are ready to take your career in public relations and brand management to new heights within a supportive environment that values collaboration above all else—this is your chance!
Apply today by clicking on the link provided below; we look forward to connecting with passionate individuals eager to make a difference.
Do note that we will only be in touch if your application is shortlisted.
Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C
About the job
Contract Type: FULL_TIME
Specialism: Marketing
Focus: Communications / PR
Industry: Consultancy
Salary: MYR180,000 - MYR240,000 per annum + Market Aligned Benefits
Workplace Type: Hybrid
Experience Level: Senior Management
Location: Kuala Lumpur
FULL_TIMEJob Reference: XJ2RTI-3FDBA251
Date posted: 6 June 2025
Consultant: Christie Cheah
kuala-lumpur marketing/communications-pr 2025-06-06 2025-08-05 consultancy Kuala Lumpur MY MYR 180000 240000 240000 YEAR Robert Walters https://www.robertwalters.com.my https://www.robertwalters.com.my/content/dam/robert-walters/global/images/logos/web-logos/square-logo.png true