Listing your defining strengths, attributes and interests via a personal brand statement has a plethora of benefits.
Right from acting as a magnet which attracts employment opportunities to holding the potential for self-discovery, a stellar personal brand statement has become a key tool for any professional to be successful today.
But how can you craft a killer personal brand statement? Check out our top tips below:
How to craft a personal brand statement
Normally, such statements tend to follow a formula. Typically it goes:
‘[I am] an X with Y looking to do Z’
X sums up what you do, ideally with some sort of credential or proof point attached e.g. ‘industry-accredited’ or ‘highly experienced’ or ‘bilingual’.
Y relates to your experience and the sort of value you offer e.g. ‘with 5 years’ experience in negotiating merger & acquisition deals in the retail sector’.
Z is what you’re looking for next, again ideally also framed as a benefit to your potential audience e.g. ‘looking to translate my proven business development skills into effective fundraising initiatives in the non-profit sector’.
Top tips for a statement that will stand out
Keep it fresh
As with the rest of your CV, it’s a good idea to regularly revisit your statement, and update it as your skills, experience and aspirations change. Likewise, be prepared to tweak it to make it more relevant for different jobs you apply for.
Here’s a few more examples to help inspire you to craft your very own killer brand statement…
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