Trade Marketing Manager (Pharma)

A leading pharmaceutical organisation is seeking a Trade Marketing Manager to join their expanding Consumer Healthcare division in Kuala Lumpur. This is an exceptional opportunity for you to become part of a founding team, where your expertise will directly influence the development and growth of new brands within a supportive and entrepreneurial environment.

What you'll do:

As Trade Marketing Manager (Pharmaceutical Consumer Healthcare), you will play a pivotal role in shaping the future of consumer health brands in Malaysia. Your day-to-day responsibilities will involve developing robust trade marketing plans that set the strategic direction for brand visibility and sales performance. You will identify new opportunities for category expansion by leveraging market insights and collaborating with various teams. By designing channel-specific strategies for pharmacy and OTC outlets, you will ensure optimal merchandising standards and impactful point-of-sale material deployment. Your leadership in executing trade promotions, activations, sampling campaigns, and shopper engagement initiatives will enhance customer experience while driving sell-out results. Working hand-in-hand with Sales teams, you will strengthen customer execution efforts and support distribution growth through effective commercial activities. Managing budgets efficiently is crucial; you will track investments against ROI to optimise resources. Analysing market intelligence will enable you to provide actionable recommendations that keep the business ahead of competitors. Through close collaboration with cross-functional teams, you will translate brand objectives into successful trade programs that foster sustainable growth. Continuous monitoring of market trends ensures your strategies remain agile and responsive within this dynamic sector.

• Develop comprehensive annual trade marketing plans that align with overall business objectives and sales targets, ensuring strategic direction for brand growth.
• Identify category expansion opportunities by analysing market trends and collaborating with internal stakeholders to drive sustainable business development.
• Design channel-specific strategies tailored for pharmacy and OTC outlets, enhancing brand visibility through targeted merchandising and point-of-sale materials deployment.
• Lead the execution of trade promotions, pharmacy activations, sampling campaigns, and shopper engagement initiatives that elevate customer experience and boost sell-out performance.
• Work closely with Sales teams to strengthen customer execution, identify commercial opportunities, and support distribution growth through effective sell-in and sell-out activities.
• Manage trade marketing budgets efficiently by monitoring investments, tracking ROI, and optimising resource allocation based on sales performance data.
• Conduct thorough analysis of customer, shopper, and competitor insights to translate market intelligence into actionable recommendations for business improvement.
• Ensure excellence in in-store execution by overseeing visibility standards, merchandising practices, POSM deployment, and promotional activities across all relevant channels.
• Collaborate with cross-functional teams including commercial, marketing, and sales departments to translate brand objectives into winning trade programs that drive sustainable growth.
• Monitor market trends continuously to adapt strategies proactively and maintain competitive advantage within the consumer healthcare landscape.

What you bring:

The ideal candidate for Trade Marketing Manager (Pharmaceutical Consumer Healthcare) brings substantial experience from consumer healthcare or related sectors such as OTC products or FMCG. Your academic background includes at least a Bachelor’s degree in Marketing or Business Administration; additional postgraduate qualifications further strengthen your profile. You have spent 5-7 years honing your skills in trade marketing roles where you managed promotions, merchandising activities, POSM deployment as well as budget planning. Your familiarity with pharmacy and retail channels in Malaysia equips you with valuable local market knowledge. Analytical prowess enables you to interpret complex data sets while translating insights into actionable recommendations that drive business success. Project management expertise allows you to coordinate multiple initiatives simultaneously while maintaining collaborative relationships with stakeholders across departments. Proficiency in Microsoft Excel and PowerPoint ensures your reporting is clear and impactful. Strategic thinking paired with practical execution means your plans are both visionary and achievable. Exceptional communication skills help you build consensus among colleagues while presenting ideas confidently yet considerately.

• Bachelor’s Degree in Marketing, Business Administration, Pharmacy, Healthcare or related field is required for this role.
• Postgraduate qualification such as a Master’s degree or professional certification is considered an added advantage.
• Minimum 5-7 years’ proven experience in Trade Marketing, Shopper Marketing, Channel Marketing or Commercial Marketing within consumer healthcare or related industries such as OTC, FMCG, wellness or nutrition.
• Demonstrated exposure to pharmacy and retail channels in Malaysia with strong understanding of local market dynamics.
• Experience managing trade promotions, merchandising activities, POSM deployment as well as budget planning and commercial execution is essential.
• Excellent analytical skills enabling you to interpret data effectively and translate insights into actionable strategies for business improvement.
• Advanced project management capabilities coupled with strong stakeholder management skills allow you to deliver complex initiatives collaboratively.
• Proficiency in Microsoft Excel and PowerPoint supports your ability to analyse data sets and present findings clearly to diverse audiences.
• Strategic thinking combined with hands-on approach ensures practical execution of plans while maintaining alignment with broader business goals.
• Outstanding communication skills including presentation abilities empower you to influence stakeholders positively across all levels of the organisation.

What sets this company apart:

This organisation stands out as a leader within the pharmaceutical industry due to its commitment to building innovative consumer healthcare solutions from the ground up. As part of their founding team in Malaysia’s Consumer Healthcare division, you will have unparalleled access to high-impact projects where your contributions are valued at every stage. The company fosters an inclusive culture built on collaboration between knowledgeable professionals who share their expertise generously. Supportive leadership encourages personal growth through flexible working arrangements tailored to individual needs alongside ongoing training opportunities designed for skill enhancement. Employees benefit from accelerated career progression thanks to rapid business expansion coupled with high visibility roles that offer genuine ownership over key commercial initiatives. The organisation’s legacy within pharmaceuticals provides stability while its entrepreneurial spirit drives continuous improvement—making it an ideal environment for those seeking both security and excitement in their professional journey.

What's next:

If you are ready to shape the future of consumer healthcare brands in Malaysia while enjoying accelerated career growth within a supportive environment—this is your moment!

Apply today by clicking on the link provided.

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C