While marketing is an integral part of any business, marketers often find themselves having to prove their worth, and under the constant pressure of justifying any marketing spend and producing measurable ROI. Perhaps why marketers are so frequently misunderstood is due to the lack of internal communication with other functions of the business as their efforts are more often focused on external stakeholders. To mitigate this, we suggest some of the following strategies to prove your worth as a marketer.
Set clear measurements
It’s always important to quantify the return of investments on your marketing campaigns - be it click through rates, leads generated, or bottom line growth. You need to demonstrate that you can produce concrete results. To do so, set clear rules of measurement of success for any marketing activities and communicate this to the rest of your business. Evaluate the results according to these parameters and present it to your business regularly to keep them updated of your latest movements.
Having a strong and established network of contacts immediately increases the value you have as a marketer, as you will be seen as an asset to your company.
Share successes or failures
Whether you achieve or fall short of your ideal results, you have to find a way to convey this effectively to your business and get their support or buy-in. Monthly marketing presentations/reports can be a useful channel when sharing some of your latest wins in marketing, be it highest number of PR hits, or latest awards the company is nominated for. For those less interested, simple newsflashes or highlights can also help you convey key results succinctly while still keeping them in the loop.
Build your networks
Networking is an essential part of client facing roles such as those in sales or marketing, and establishing long lasting work relationships with your clients and vendors become increasingly important as you move up in your marketing career. Having a strong and established network of contacts immediately increases the value you have as a marketer, as you will be seen as an asset to your company. Tap into those connections to raise your own profile in the industry and support your performance in your role.
To be a top-notch marketer, it's not all about reaching out to and winning external customers and stakeholders. More importantly, it's about marketing your work and achievements to internal stakeholders - so that you will be able to achieve buy-in and support of the other business functions, as well as recognition for the work that you have done.
Find out what you're worth via the Salary Survey.