An exciting Head of Data Analytics job has just become available at one of the most well-established financial services in Kuala Lumpur. Reporting to the Group Head of Data, Analytics and Customer Relationship Management (CRM), this is a key leadership position, responsible for developing the data, analytics and CRM strategy for the business in Malaysia.

About the Head of Data Analytics Role:
The role holder will be responsible for transforming data, analytics and CRM into a source of sustainable, competitive advantage for the organisation.

Key Responsibilities:

• Design data and analytics commercialisation strategies across products and customer segments in order to optimise value to the business, reduce cost and improve customer experience
• Drive the value of customer data enabling smart decision making, personalisation at scale both in market and connecting customers across the organisation
• Establish clear OKRs and the tracking against these, along with activity to drive performance
• Establish data, analytics and CRM policies and standards. Manage operational risk, ensure adherence to legal, compliance, regulatory and information security standards and keep data ethics principles on top of everything
• Be responsible for the development of data, analytics and CRM talent in the region and the ongoing transformation and adoption of new capabilities in the region such as machine learning/AI
• Model sponsor for all customer selection and fraud machine learning models
• Leverage the expertise of the global COEs to the advantage of the market’s ambitions
• Develop best practice analytics CoE capability
• Be responsible for the delivery of the incremental benefit targets from centrally generated leads.
• Ensure that relevant CoE capabilities are leveraged to deliver the customer proposition – whilst creating a faster analytical cycle across the group
• Develop the MYH analytics team, the business interaction processes that enable their effectiveness, the technical sophistication, and the successful migration and ongoing production of analytics from country to the Analytic Centre
• Design analytic strategies, aligned to global defined approaches
• Work with the CRM team, definition of campaign concepts and development of offer strategies
• Work with Product Heads to optimise customer contact offer opportunities, deliver campaigns and drive revenue through portfolio management
• Establish common KPIs and measurement across marketing campaigns and offer strategies

To succeed in this Head of Data Analytics role, you need to be experienced in a fast-moving environment of a leading market player. You will need to demonstrate strong managerial skill and commercial sense to deal with stakeholders and provide guidance to the leadership team.

Key Requirements:

• Deep experience in building and leading teams of data, analytics and CRM practitioners and analysts
• Extensive skills in strategy development, marketing, quantitative analysis, product profitability modelling and financial analysis, across multiple financial product categories and customer segments
• Deep technical knowledge of customer segmentation, online analytics, model building, portfolio analytics, data mining development and applications, and market/industry reviews for strategy formulation
• Deep exposure and experience with customer lifecycle marketing
• Proven experience delivering complex programs and initiatives simultaneously, including exposure to change management, process improvement techniques and business case development
• Prior experience delivering advanced analytical capabilities
• Extensive experience with customer base marketing initiatives
• 15 or more years of hard-core analytic experience in the banking industry. Must possess in-depth knowledge of banking products and services
• Excellent problem solving and analytic sills, excellent leadership and management skills, strong communication skills and able to drive change through persuasion and influencing skills

This company has an outstanding international reputation in its market and great value is placed on employee training and development. When you join our client, you are joining a winning team with a unique culture that focus on performance-based meritocracy that rewards stellar individual and team contributions.

If you are driven, determined and want to take the next step in your career, this is the role for you. Great career progression opportunities await the right person in this exciting Head of Data Analytics role.

Apply today or contact me to discuss this new opportunity.

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C