Head of E-Commerce

A rare opportunity has arisen for you to shape the future of digital commerce as the Head of E Commerce within a pioneering group setting in Kuala Lumpur.

What you'll do:

As Head of E Commerce, you will play a pivotal role in shaping the group's digital future by spearheading strategic initiatives that drive online revenue growth across multiple sectors. Your day-to-day responsibilities will involve crafting an ambitious yet achievable digital commerce roadmap tailored to each brand's aspirations. You will architect scalable platform infrastructures that support rapid expansion while championing digital adoption among both established divisions and new ventures. Your expertise will be crucial in managing daily operations on leading e-commerce platforms—ensuring optimal performance through standardised processes—and leveraging data-driven insights to refine sales strategies. By integrating omnichannel experiences between online storefronts and physical retail spaces, you will enhance customer engagement at every touchpoint. Success in this role hinges on your ability to work collaboratively with cross-functional teams while nurturing talent within your own department. You will also oversee vendor relationships, manage budgets for digital initiatives, track ROI meticulously across campaigns, uphold internal service standards with swift campaign turnarounds, and continuously develop your team’s capabilities through training programmes.

• Develop and implement a comprehensive digital commerce roadmap that aligns with the unique growth objectives of each brand within the group.
• Design robust platform infrastructure and scalable solutions that facilitate easy integration of new products and brands into the e-commerce ecosystem.
• Promote digital adoption by guiding both established and emerging business units through their transformation journeys.
• Oversee daily operations of B2C and B2B platforms such as Shopee, Lazada, TikTok Shop, ensuring reliability, consistency in user experience, SEO optimisation, and high operational standards.
• Standardise store management procedures across all businesses to ensure efficiency and compliance with best practices.
• Optimise sales performance by running A/B tests, improving user experience (UX), increasing conversion rates (CRO), and implementing effective cart abandonment solutions.
• Leverage analytics tools like GA4 and Hotjar to monitor key metrics such as traffic, conversion rates, and customer lifetime value (LTV), generating insightful monthly reports for each business unit.
• Manage digital merchandising activities including pricing strategies, bundling options, promotional campaigns, seasonal launches, and centralised product information management (PIM).
• Integrate online and offline retail channels by building seamless bridges such as click & collect services, in-store promotions, warehouse fulfilment solutions, POS integration, and QR engagement tools.
• Collaborate cross-functionally with marketing, product development, supply chain management, and customer service teams to ensure a smooth end-to-end digital-to-delivery journey.

What you bring:

To excel as Head of E Commerce you will bring proven experience from senior roles where you have successfully driven e-commerce transformation projects—ideally within automotive or fast-moving consumer goods environments. Your technical proficiency spans leading marketplace platforms as well as advanced analytics tools which empower you to make informed decisions based on real-time data. You possess deep understanding of ERP/PIM systems enabling streamlined product catalogue management at scale. Your track record demonstrates not only revenue growth but also your ability to unite cross-functional teams around common objectives through empathetic stakeholder engagement. Academic credentials underpin your practical expertise; ideally complemented by postgraduate qualifications such as an MBA. What truly sets you apart is your enthusiasm for nurturing others—sharing knowledge openly while cultivating an inclusive high-performance culture where everyone thrives together. Your interpersonal strengths allow you to communicate clearly with colleagues from all backgrounds while maintaining focus on delivering tangible results.

• A minimum of five years’ experience in e-commerce leadership roles within automotive, lifestyle or FMCG sectors is essential for success in this position.
• Hands-on proficiency with major e-commerce platforms such as Shopee, Lazada, Amazon or TikTok Shop is required along with strong familiarity using analytics tools like GA4.
• Experience working with ERP/PIM systems is highly valued as it enables efficient product information management across multiple brands.
• Demonstrated success in scaling online revenue streams while leading cross-functional teams towards shared goals is critical for this role.
• Exceptional stakeholder management skills are necessary to align diverse business units under unified digital strategies.
• A Bachelor’s degree in Business Administration or Marketing (or related field) is required; an MBA would be considered an added advantage.
• Strong commercial acumen combined with an entrepreneurial mindset will help you identify new opportunities for growth within the group’s portfolio.
• A genuine passion for helping traditional businesses transition into the digital age is vital for cultural fit within this organisation.
• Mentorship abilities are important as you will be expected to guide junior team members while fostering a collaborative learning environment.
• Excellent communication skills are needed to effectively convey complex ideas across departments and external partners.

What sets this company apart:

This organisation stands out for its commitment to embracing change while honouring its roots in traditional industries—a balance that creates exciting opportunities for personal contribution at every level. As part of a forward-thinking group headquartered in Kuala Lumpur you’ll benefit from supportive leadership that values collaboration over hierarchy; here your voice matters regardless of title or tenure. The company invests heavily in professional development offering structured training programmes designed to help you grow alongside the business itself. Flexible working arrangements reflect trust in your judgement allowing you to achieve harmony between career ambitions and personal wellbeing. Above all this is an environment where innovation flourishes because people feel empowered—where sharing ideas leads directly to positive action benefiting colleagues customers alike. If you’re seeking somewhere your efforts can truly make a difference whilst being surrounded by passionate knowledgeable peers then this could be your ideal next step.

What's next:

If you are ready to take ownership of a transformative role that shapes the future of digital commerce across multiple industries—this is your moment!

Apply today by clicking on the link provided; seize this opportunity to join an inspiring team dedicated to redefining what’s possible in e-commerce.

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C