Commercial Director

A leading organisation in Penang is seeking a Commercial Director to spearhead its ambitious commercial strategy across multiple international markets, including Malaysia, Vietnam, Hong Kong, Singapore, Indonesia, Philippines, Korea and other key locations.

This pivotal role offers you the opportunity to shape regional growth plans, expand market presence and nurture vital customer relationships while aligning all commercial activities with broader corporate objectives. You will be at the forefront of business development, sales, profit optimisation and pricing strategy, collaborating closely with senior leaders across operations, marketing, product development and finance. The position promises a highly visible platform for your expertise in driving sustainable revenue growth and commercial excellence within a supportive and inclusive environment that values cross-functional teamwork and professional development.

What you'll do:

As Commercial Director, you will play an instrumental role in shaping the future direction of the organisation’s regional commercial activities. Your day-to-day responsibilities will centre on developing robust strategies that respond to evolving market conditions while identifying new avenues for profitable growth. You will guide high-performing teams towards achieving ambitious targets by fostering a culture of collaboration and shared success. Your ability to build lasting relationships with stakeholders—customers, partners, distributors—will be crucial in securing long-term value for the business. In addition to overseeing contract negotiations and supplier agreements, you will provide executive oversight of customer service initiatives to ensure they reflect both commercial priorities and wider organisational values. Working hand-in-hand with senior colleagues from various departments will allow you to deliver seamless go-to-market solutions that drive results across multiple international markets.

• Develop and implement comprehensive commercial strategies that are fully aligned with company objectives, market dynamics and regional growth plans, including expanding presence in large format supermarket segments.
• Identify and prioritise new business opportunities across regions, channels and products to drive profitable revenue expansion throughout Asia-Pacific markets.
• Conduct ongoing market analysis and competitor benchmarking to inform commercial decision-making processes and ensure strategic advantage.
• Lead, manage and develop high-performance commercial teams—including sales, business development and key account managers—to achieve ambitious revenue targets and key performance indicators.
• Set clear commercial targets, monitor performance metrics regularly and adjust strategies as needed to meet financial goals while maintaining operational excellence.
• Champion pricing strategy initiatives, margin optimisation efforts and commercial best practices across diverse product lines and customer types.
• Build and maintain strong relationships with key customers, partners, distributors and suppliers in specified regions through considerate stakeholder management.
• Lead major contract negotiations as well as supplier agreements where applicable to secure favourable terms for the organisation.
• Provide executive oversight of customer service strategy to ensure it aligns with both commercial objectives and broader company goals as determined by the Senior Executive team.
• Collaborate closely with senior leaders in operations, marketing, product development, logistics and finance to support seamless go-to-market execution.

What you bring:

To excel as Commercial Director, your background should reflect substantial experience in steering complex commercial functions within multinational organisations. Your proven track record of delivering sustained revenue growth will be complemented by your capacity for strategic thinking—enabling you to navigate dynamic market landscapes confidently. You will bring a collaborative approach to leadership that encourages open communication among teams while nurturing positive stakeholder relationships built on mutual respect. Your proficiency in analysing financial data sets will underpin your ability to make informed recommendations that drive profitability. Experience within food manufacturing or FMCG sectors would further enhance your suitability for this role; however, candidates from other consumer goods backgrounds are also encouraged to apply. Familiarity with CRM/ERP systems alongside advanced analytics tools will enable you to optimise reporting accuracy while supporting effective risk management practices.

• Bachelor’s degree in Business, Commerce, Marketing or a related discipline is required for this senior leadership position.
• Proven experience in senior commercial leadership roles within multinational environments where you have consistently driven revenue growth and improved commercial performance.
• Demonstrated ability to develop strategic commercial plans that deliver measurable results across diverse international markets.
• Strategic thinker with exceptional analytical skills who can interpret complex data sets to inform sound decision-making under ambiguity.
• Excellent leadership abilities combined with negotiation prowess and stakeholder engagement skills that foster trust-based relationships across cultures.
• Proficiency in market research methodologies, financial analysis techniques, pricing strategy formulation and contract negotiation processes.
• Outstanding communication skills—both verbal and written—with demonstrated cross-cultural competency essential for success in global markets.
• Ability to operate effectively within fast-paced environments while making data-driven decisions that support organisational objectives.
• Experience in food manufacturing, FMCG or related consumer goods sectors is highly desirable but not mandatory for consideration.
• Familiarity with international trade regulations (particularly within Asia), distribution networks and multi-country commercial management would be advantageous.

What sets this company apart:

This organisation stands out as a trusted leader within the Asia-Pacific region thanks to its commitment to building inclusive networks that span multiple countries. Employees benefit from a culture rooted in collaboration where knowledge sharing is actively encouraged through generous training opportunities designed for continuous professional development. Flexible working arrangements are available so you can balance personal commitments alongside career ambitions without compromise. The company’s supportive leadership style ensures every team member feels valued—empowering you to contribute meaningfully toward shared goals while growing your own capabilities through participation in executive forums. With access to cutting-edge resources across operations, marketing and product innovation functions—and exposure to diverse international markets—you’ll find ample scope for personal advancement within an environment that celebrates achievement through teamwork rather than individual competition.

What's next:

If you are ready to take on a rewarding challenge where your expertise can make a real impact across international markets, this is your chance to join an organisation committed to your professional growth.

Apply today or email me at jack.moh@robertwalters.com.my to discuss this new opportunity.

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C