Shopper & Category Manager (FMCG)

This role offers you the opportunity to shape and execute category and brand strategies at the point of sale, ensuring that shopper needs are met through thoughtful channel planning and collaborative execution. You will be empowered to drive growth, manage innovation pipelines, and work closely with cross-functional teams including supply chain, sales, marketing, and customer development.

What you'll do:

As a Category Manager Fast Moving Consumer Goods based in PJ, you will play a pivotal role in shaping the future of assigned product categories. Your day-to-day responsibilities will involve developing robust strategies that respond to shopper insights while collaborating closely with supply chain, sales operations, marketing managers, customer development teams, and external partners. You will be responsible for driving demand planning processes that guarantee product availability, leading innovation initiatives that keep your categories ahead of market trends, and managing promotional activities that win at the point of sale. Success in this role requires you to foster strong inter-personal connections across departments, translate data-driven insights into actionable plans, and maintain a keen focus on achieving both sales targets and budgetary objectives. Your ability to navigate complex stakeholder relationships within a matrix organisation will be essential as you help deliver growth through communal effort.

• Develop comprehensive category strategies by analysing shopper needs and applying effective channel planning measures to maximise sales performance.
• Collaborate with supply chain and sales teams on demand planning and sales forecasting to ensure optimal stock levels and product availability across all channels.
• Drive joint business planning with key customers by helping develop, execute, and review business plans that support category growth targets.
• Work closely with lead markets to populate annual business plan workstreams, partnering with customer development teams to ensure insights are translated into actionable growth plans.
• Contribute actively to innovation target setting by defining innovation pipelines for assigned categories and supporting business case development.
• Lead the creation and implementation of shopper and trade strategies for assigned categories to achieve company sales objectives and market share targets.
• Manage strategic plans for assigned categories covering assortment, pricing, in-store visibility for home shelf and secondary displays, activation, and promotion activities at the point of sale.
• Conduct regular category reviews to identify product or category issues and opportunities by channel; provide recommendations to maximise potential gaps and close them effectively.
• Collaborate with marketing teams to build impactful sales promotions and product communication strategies that enhance brand value at every touchpoint.
• Support local customer development teams in executing activities that achieve sales targets while ensuring product benefits and brand values are clearly communicated.

What you bring:

To excel as a Category Manager Fast Moving Consumer Goods you will bring extensive experience from roles focused on sales or shopper marketing within the FMCG industry. Your background should demonstrate your ability to collaborate effectively across departments such as supply chain, marketing, sales operations, and customer development. You will have honed your analytical skills through hands-on involvement with data platforms like Nielson Advisor—translating complex market information into actionable insights. Your interpersonal abilities will enable you to nurture supportive relationships within matrix structures while maintaining loyalty towards shared organisational goals. A commitment to continuous learning is essential as you adapt quickly within changing environments. Your proven track record in delivering measurable results through communal effort sets you apart as an ideal candidate for this position.

• Bachelor’s degree holder with proven academic achievement relevant to FMCG or related fields.
• At least 8-10 years of experience in Sales, Shopper Marketing or Trade Marketing within the fast moving consumer goods sector.
• Demonstrated expertise in category planning with a track record of delivering growth through collaborative leadership approaches.
• Experience developing detailed plans, measuring outcomes against targets, monitoring results closely, and making recommendations for continuous improvement.
• Strong stakeholder management skills within matrix organisations; able to build dependable relationships across multiple functions.
• Analytical mindset paired with strong business acumen; adept at negotiation while maintaining a customer-oriented approach.
• Excellent presentation skills combined with sensitivity towards audience needs; able to communicate complex ideas clearly both verbally and in writing.
• Adaptability in navigating high-growth environments; comfortable taking initiative while responding positively to change.
• Computer literacy in MS Office Suite including Excel; able to leverage technology for efficient reporting and analysis.
• Mandatory proficiency in Nielson Advisor for data analysis; able to interpret market data accurately for informed decision-making.

What sets this company apart:

This organisation stands out as a leader within the fast moving consumer goods sector due to its unwavering commitment to fostering an inclusive environment where every team member’s contributions are valued. Employees benefit from flexible working opportunities designed around personal needs as well as generous training programmes aimed at professional growth. The company’s supportive leadership style ensures that you always have access to guidance from knowledgeable colleagues who encourage sharing ideas openly. With a culture built on trustworthiness and dependability—where collaboration is celebrated—you’ll find yourself part of a network dedicated not only to achieving business success but also nurturing individual talent. The organisation’s dedication to diversity means under-represented voices are heard throughout all levels of decision-making. By joining this team you become part of a community that prioritises empathy, kindness, mutual respect—and above all—a shared commitment towards excellence in everything they do.

What's next:

If you feel ready to take your career forward by joining an organisation where your expertise will be valued and your growth supported—this is your moment!

Apply today by clicking on the link provided.

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C