Shopper & Channel Marketing Manager (FMCG)

A leading global FMCG organisation is seeking a Shopper and Channel Marketing Manager to join their Malaysia team. This is an exceptional opportunity for you to make a meaningful impact on the way products are experienced by consumers across diverse retail environments. The role offers a unique blend of strategic planning, cross-functional collaboration, and hands-on execution, allowing you to shape shopper behaviour and drive channel growth.

What you'll do:

As the Shopper and Channel Marketing Manager, you will play an instrumental role in shaping how products connect with consumers across multiple retail channels. Your day-to-day responsibilities will involve developing impactful strategies that resonate with shoppers while collaborating with various internal teams to deliver integrated campaigns. You will leverage market insights to uncover new opportunities for growth, manage end-to-end execution of marketing initiatives, and build lasting partnerships with external stakeholders. Success in this position requires a keen understanding of consumer behaviour within the FMCG sector as well as the ability to translate insights into effective channel plans. By championing best practices and fostering knowledge sharing among colleagues, you will contribute significantly to the organisation’s continued success in the marketplace.

• Develop comprehensive shopper marketing strategies tailored for key channels, ensuring alignment with overall brand objectives and market trends.
• Collaborate closely with sales, trade marketing, and brand teams to design integrated campaigns that enhance product visibility and drive consumer engagement at point-of-sale.
• Analyse shopper insights and market data to identify growth opportunities within various retail channels, translating findings into actionable plans.
• Manage the execution of channel-specific marketing initiatives, overseeing timelines, budgets, and resource allocation to ensure seamless delivery.
• Build strong relationships with external partners including retailers, distributors, and agencies to maximise campaign effectiveness and foster long-term collaboration.
• Monitor campaign performance using relevant metrics, providing regular reports and recommendations for optimisation based on data-driven analysis.
• Lead cross-functional project teams in the development of promotional materials, in-store activations, and digital content tailored for different shopper segments.
• Support the implementation of new product launches by coordinating channel activities that drive awareness and trial among target audiences.
• Champion best practices in shopper marketing by staying informed about industry developments and sharing insights with internal stakeholders.
• Contribute to the continuous improvement of processes by identifying areas for efficiency gains and supporting knowledge transfer across teams.

What you bring:

The ideal candidate for the Shopper and Channel Marketing Manager position brings substantial experience from the FMCG sector along with a deep understanding of how shoppers interact with brands at retail touchpoints. Your background includes successfully executing multi-channel campaigns supported by robust analytical skills that enable you to interpret complex data sets. You excel at building collaborative relationships both internally with sales, trade marketing, brand teams and externally with retailers or agencies by communicating openly and working towards common goals. Your project management expertise ensures smooth execution even under tight deadlines while your adaptability allows you to respond constructively when priorities shift. A passion for ongoing learning keeps you up-to-date on industry trends so you can share valuable insights with colleagues. Above all else, your enthusiasm for teamwork helps create an inclusive environment where everyone feels supported.

• Proven experience in shopper or channel marketing within the FMCG industry, demonstrating an ability to develop strategies that drive consumer engagement across diverse retail environments.
• Strong analytical skills with proficiency in interpreting market data, shopper insights, and campaign performance metrics to inform decision-making.
• Excellent interpersonal abilities enabling you to collaborate effectively with cross-functional teams including sales, trade marketing, brand management, and external partners.
• Outstanding project management capabilities demonstrated by successful delivery of multi-channel campaigns within set timelines and budgets.
• Ability to build trusted relationships with retailers, distributors, agencies, and other key stakeholders through considerate communication and shared goals.
• Knowledge of current trends in shopper behaviour as well as familiarity with digital marketing tools used for in-store activation and online engagement.
• Experience managing new product launches from a channel perspective including coordination of promotional activities that drive awareness among target audiences.
• Commitment to continuous learning evidenced by participation in training programmes or professional development initiatives relevant to FMCG marketing.
• Adaptability in responding positively to changing market conditions or organisational priorities while maintaining focus on shared objectives.
• Enthusiasm for contributing ideas that promote inclusivity, teamwork, and communal success within a supportive workplace environment.

What sets this company apart:

This organisation stands out as a global leader in the fast-moving consumer goods sector thanks to its unwavering commitment to employee wellbeing and professional growth. Employees benefit from flexible working arrangements designed around individual needs as well as access to generous training programmes that encourage skill development at every career stage. The company fosters an inclusive culture where diverse perspectives are celebrated; teamwork is at the heart of everything they do. Supportive leadership ensures each team member feels valued while open communication channels facilitate knowledge sharing across departments. By prioritising collaboration over competition and investing consistently in people, the organisation creates an environment where everyone can flourish together. Whether you’re looking for opportunities to expand your expertise or simply want a workplace that respects your contributions, this is an employer dedicated to helping you succeed both personally and professionally.

What's next:

If you are ready to take your career further by joining a collaborative team where your expertise makes a real difference every day this is your chance!

Apply today by clicking on the link below; we look forward to connecting with you soon.

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C