Trade Marketing Manager

Our client is seeking a highly skilled and experienced Trade Marketing Manager to join their dynamic team. This role offers the opportunity to develop and implement strategies that drive sales and increase market share through effective management of customer relationships and channel partnerships. The successful candidate will have the chance to work closely with key stakeholders on all Sales & Shopper related programs, bringing the Category success model to life.

What you'll do:

As a Trade Marketing Manager, you will be responsible for developing strategies that drive sales and increase market share. You will manage customer relationships and channel partnerships, working closely with key stakeholders on various Sales & Shopper related programs. Your role will involve defining channel strategy across all categories, addressing channel issues, collaborating with SCM Category Managers, building quality content, monitoring channel performance, executing trade promotions, conducting market research, and analysing competitor activity.

• Define channel strategy and tactics across all categories
• Work on identified channel issues/opportunities across all categories
• Collaborate with SCM Category Managers & Channel Head in defining fit for use customer presentation & T2T engagements
• Build quality content (MSL & Display) and work with Customer team to address gaps & opportunities
• Monitor channel performance and analyse sales data to identify trends and opportunities for improvement
• Ensure effective execution of trade promotions and marketing initiatives to drive brand awareness and sales
• Conduct market research and competitive analysis to understand industry trends, consumer behaviour and competitor activity

What you bring:

The ideal candidate for the Trade Marketing Manager position brings a wealth of experience in FMCG Commercial, including trade/shopper marketing, channel & category marketing. You possess an understanding of channel insights and have proven analytical skills in data interpretation. Your knowledge of information system tools such as AC Nielsen will be crucial in this role. You are known for your strong business acumen, excellent communication skills, ability to manage multiple priorities in a fast-paced environment, as well as your leadership abilities.

• At least 7 - 8 years of experience in FMCG Commercial (trade/shopper marketing, channel & category marketing)
• Understanding of channel insights and proven analytical skills in data interpretation
• Knowledge of information system tools (AC Nielsen)
• Strong business acumen
• Excellent communication with good interpersonal skills
• Ability to manage multiple priorities and work under pressure in fast paced environment
• Leadership and Collaboration skills to work effectively with internal teams and external partners

What sets this company apart:

This company is committed to helping people feel good about their skin. For over 140 years, they have developed innovative skin and body care products for well-known brands. They act according to their purpose, WE CARE BEYOND SKIN, and take responsibility for their consumers, employees, the environment, and society. They live an inclusive culture of respect and trust that is strongly aligned with their values – CARE, COURAGE, SIMPLICITY and TRUST. They also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.

What's next:

Ready to take your career to the next level? Apply now!

Apply Today by clicking on the link!

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C