Senior Trade Marketing Manager (FMCG)

An exciting Senior Trade Marketing Manager (FMCG) job has just become available at one of the most respected international FMCG firms based in Malaysia. Reporting directly to the Head of Trade Marketing, this is a role for a trade marketer who is a leader in their field.

About the Senior Trade Marketing Manager (FMCG) Role:
In this business critical role, you will be responsible for formulating a comprehensive commercial calender detailing distribution, display, promotion and activation priorities, delivering the highest quality service alongside other trade marketing managers. You will also take the lead in providing direction to all trade related activities, including working across sales, marketing, supply chain, finance, commercial excellence and external agencies.

Key Responsibilities:

• Develop strategic short-term and long-term business plans for total category
• Build comprehensive trade and shopper activation plans to support category development as well as business growth
• Work with various stakeholders (especially brand and sales) to ensure excellence in all executions
• Shopper and channel insight - identify opportunities using multiple data sources to create actionable insights
• Drive profitable sales and category/brand share growth in the total category across multiple channels
• Create insight-selling story - develop selling story using consumer, shopper and channel data
• Channel activity planning - develop and drive creative activity plans which are aligned with brand and sales, built out of a structured and comprehensive SWOT analysis and prioritised options
• In-store standards and blueprint concept - develop in-store and blueprint standards that incorporate shopper insights and consumer data

To succeed in this Senior Trade Marketing Manager (FMCG) role, you will need to have the ability to work effectively and co-operatively with senior business development teams, across borders and internal matrix.

Key Requirements:

• Degree in Marketing or Business from a reputable university
• Eight years of experience in a well-recognised FMCG company
• Proven track record of driving sales growth in competitive and mass categories
• Excellent communication and presentation skills
• Strong business acumen, able to develop plan, set budget, create department SOP and operate within respective guidelines

This international FMCG firm needs no introduction and is recognised as the leader in their field of expertise. The culture is demanding, but if you are confident and have a can-do attitude, the potential rewards are significant. This firm is also very focused on developing and training their people to the highest standards.

If you are driven, determined and want to take the next step in your career, this is the role for you. Great career progression opportunities await the right person in this exciting Senior Trade Marketing Manager (FMCG) job.

Apply today or email me to discuss this new opportunity at Darryn.loh@robertwalters.com.my.

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd
(formerly known as Robert Walters Sdn Bhd)
Business Registration Number : 729828-T
Licence Number : JTKSM 423C