National Sales Manager (Food Service)

A leading player in the food industry is seeking a National Sales Manager to drive the growth and success of their halal frozen meat and processed food products across Malaysia. This is an exceptional opportunity for you to take on a pivotal role, shaping national sales strategies and expanding market share within the dynamic food service sector.

What you'll do:

As National Sales Manager, Food Service based in Kuala Lumpur, you will play an instrumental role in driving the commercial success of halal frozen meat products nationwide. Your day-to-day responsibilities will involve crafting robust sales strategies that respond to evolving market needs while identifying untapped opportunities across various segments such as restaurants, hotels, wholesalers, wet markets, retailers, and manufacturers. You will be entrusted with managing critical distributor relationships as well as forging new partnerships with influential players in the industry. Leading a dedicated sales team will be central to your remit; you’ll provide mentorship and set clear expectations so that collective goals are consistently met or exceeded. In addition to overseeing revenue generation activities including pricing strategy formulation, you’ll work closely with colleagues from operations through to marketing to ensure seamless delivery of products and impactful brand promotion. Success in this role requires not only commercial acumen but also an ability to inspire others within a collaborative framework.

• Develop comprehensive national sales strategies tailored to halal meat and processed food products, ensuring alignment with overall business objectives and market demands.
• Identify new business opportunities by analysing trends within the foodservice, wholesale, wet markets, retail, and food manufacturing sectors throughout Malaysia.
• Expand distribution channels by establishing partnerships with restaurants, hotels, food processors, wholesalers, and other key stakeholders in the industry.
• Analyse sales data alongside market trends and competitor activities to inform strategic decision-making and maintain a competitive edge.
• Manage relationships with major distributors and key customers to foster long-term loyalty and maximise revenue potential.
• Cultivate partnerships with large meat processors, food manufacturers, and retail chains to broaden product reach and enhance brand visibility.
• Build, manage, and nurture a high-performing sales team by providing guidance, training, support, and clear direction towards achieving ambitious sales targets.
• Set measurable sales targets using SMART methods while monitoring performance metrics to ensure accountability within the team.
• Oversee pricing strategies and margin management to achieve annual revenue goals while maintaining profitability across all channels.
• Collaborate cross-functionally with operations, logistics, supply chain, and marketing teams to guarantee product availability and effective promotional campaigns.

What you bring:

To excel as National Sales Manager, Food Service you will bring extensive experience from within the frozen food or FMCG industries ideally having managed large-scale accounts or led high-performing teams before. Your background should reflect not only technical expertise but also genuine enthusiasm for nurturing talent through empathetic leadership. You understand how vital it is to build trust-based relationships both internally (with colleagues) and externally (with clients), always prioritising open communication lines. Your analytical strengths mean you’re comfortable delving into data sets or market reports when making recommendations; meanwhile your negotiation prowess ensures mutually beneficial outcomes during partnership discussions. Above all else you are driven by a desire for customer satisfaction ensuring every interaction leaves clients feeling valued and possess the adaptability needed for regular travel throughout Malaysia’s vibrant marketplace.

• Bachelor’s Degree in Business Administration, Marketing or related discipline is required for this position as it ensures foundational knowledge relevant to the role.
• At least eight years’ experience in sales within the frozen food sector is essential so you can bring deep understanding of market dynamics specific to halal frozen meat products.
• Demonstrated track record of success in senior sales leadership roles preferably within FMCG environments showcases your ability to deliver results at scale.
• Comprehensive knowledge of modern sales techniques combined with practical experience implementing best practices will enable you to excel in this fast-evolving sector.
• Exceptional interpersonal communication skills are necessary for building rapport with clients as well as motivating your team towards shared objectives.
• Proven negotiation abilities allow you to secure favourable terms with partners while maintaining positive long-term relationships.
• Analytical mindset equipped with proficiency in interpreting complex sales data ensures informed decision-making that drives business growth.
• Ability to motivate teams through supportive coaching methods fosters an inclusive environment where everyone can thrive together.
• Customer-focused approach underpins every aspect of your work so that client satisfaction remains at the heart of all initiatives undertaken.
• Willingness to travel as required across Malaysia with possession of a valid Class D driver’s licence demonstrates your commitment to being present wherever needed.

What sets this company apart:

This organisation stands out as one of Malaysia’s most respected names in the halal frozen meat sector thanks to its unwavering commitment towards quality assurance and customer satisfaction. Employees benefit from being part of an inclusive culture where collaboration is encouraged at every level from frontline staff through senior management creating an environment where ideas are freely shared for collective improvement. The company invests heavily in professional development via structured training programmes designed around individual growth aspirations; whether you’re looking for technical upskilling or broader leadership exposure there are ample resources available here. Flexible working arrangements further demonstrate their dedication towards employee wellbeing while generous pension contributions underscore their long-term commitment towards staff security. By joining this forward-thinking team you’ll enjoy not just job stability but also genuine opportunities for advancement within one of Malaysia’s fastest-growing industries all supported by knowledgeable mentors who value your input every step along the way.

What's next:

If you are ready to take on a rewarding challenge where your expertise can truly make an impact within Malaysia’s thriving food service landscape then this could be your next great career move!

Apply today by clicking on the link provided your journey towards shaping the future of halal frozen foods starts here.

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C