Business Development, Senior Executive (FMCG)

An exciting opportunity awaits an experienced Senior Business Development Executive to join a leading player in the fast-moving consumer goods sector, based in vibrant Kuala Lumpur. This role is perfect for someone who thrives on building meaningful connections, driving business growth, and collaborating with both internal teams and external partners.

What you'll do:

As a Senior Business Development Executive, you will play an instrumental role in identifying growth opportunities within existing accounts while also seeking out new avenues for expansion. Your day-to-day responsibilities will involve close collaboration with distributors and buyers to review sales performance data, develop actionable business plans, and ensure the successful execution of product launches. You will be expected to manage budgets prudently while maintaining strong relationships with key stakeholders across various channels. By leveraging your keen analytical skills and deep understanding of the FMCG landscape, you will help shape strategies that drive both immediate results and long-term success. Your ability to communicate effectively both verbally and in writing will be essential as you prepare impactful presentations and coordinate with diverse teams. Ultimately, your efforts will contribute directly to the organisation’s continued growth in a competitive marketplace.

• Identify and pursue strategic initiatives and new business opportunities within key customers as well as through new acquisitions, ensuring sustainable growth across all relevant channels.
• Take full accountability for sell-out sales performance by category and channel for distributors, consistently monitoring results to ensure targets are met or exceeded.
• Lead efforts to acquire new business by profiling potential prospects, establishing initial contact, and maintaining long-term relationships that foster mutual success.
• Manage and monitor the regional budget effectively, ensuring resources are allocated efficiently to maximise return on investment.
• Coordinate timely listing of new products into key accounts according to launch plans, working closely with internal teams and external partners to ensure seamless execution.
• Review monthly and quarterly sales performance data with distributors and buyers, conducting thorough business reviews to assess promotion effectiveness and align strategies for both sell-in and sell-out by category.
• Prepare comprehensive business plan presentations tailored for distributors and customers, clearly articulating value propositions and growth opportunities.
• Ensure that distributors implement agreed action plans within stipulated time frames, following up diligently to collect required reports on outcomes achieved post-execution.
• Collaborate with cross-functional teams to support product launches, promotional activities, and other initiatives aimed at driving market penetration.

What you bring:

To excel as a Senior Business Development Executive, your background should reflect hands-on experience managing key accounts within the FMCG sector particularly in modern trade settings where relationship-building is paramount. Your proven track record should include successfully launching products into major retail channels, overseeing distributor performance metrics, and preparing persuasive business proposals tailored for diverse audiences. In addition to technical expertise in data analysis using tools like Excel, your interpersonal approach should be marked by empathy, dependability, and an inclusive mindset that values teamwork above all else. A genuine enthusiasm for nurturing client relationships combined with meticulous attention to detail will set you apart as someone who not only meets but exceeds expectations. Your ability to adapt quickly within evolving market conditions and your willingness to share insights openly will further enhance your contribution to the team’s collective achievements.

• Possess at least a diploma in Business or any related field, demonstrating foundational knowledge necessary for effective business development activities.
• Ideally bring a minimum of three years’ experience working with key accounts in modern trade environments within reputable FMCG companies such as IKA or LKA or Food Service sectors.
• Demonstrate proficiency in articulating product features or value offerings clearly to both internal stakeholders and external partners.
• Exhibit excellent verbal and written communication skills that enable you to build rapport quickly and convey complex information succinctly.
• Showcase strong analytical abilities paired with outstanding interpersonal skills that allow you to interpret data accurately while fostering positive working relationships.
• Maintain a positive attitude coupled with high motivation levels that inspire those around you even during challenging periods.
• Display solid computer literacy with particular strength in Excel for managing data analysis tasks efficiently.

What sets this company apart:

This organisation stands out as an industry leader renowned for its commitment to employee wellbeing, professional growth, and inclusive workplace culture. Employees benefit from flexible working arrangements designed to support work-life harmony alongside generous training programmes that encourage continuous learning at every stage of your career journey. The company fosters an environment where collaboration is celebrated; ideas are welcomed from all levels; and supportive leadership ensures everyone feels valued. With access to cutting-edge resources and opportunities for advancement based on merit rather than tenure alone, you can look forward to developing your skills while making meaningful contributions alongside passionate colleagues who share your dedication to excellence. The company’s reputation for ethical practices further enhances its appeal as an employer of choice within the FMCG sector making it an ideal destination for professionals seeking stability without sacrificing ambition or personal fulfilment.

What's next:

If you are ready to take the next step in your career journey as a Senior Business Development Executive and want to make a real difference within a thriving organisation this is your moment!

Apply today by clicking on the link provided below; we look forward to connecting with talented individuals eager to join our team.

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C