Assistant Sales Manager (Foodservice)

This role offers you the chance to collaborate with colleagues from diverse international backgrounds, providing valuable learning experiences and exposure to new perspectives. You will have the unique opportunity to work with some of the world’s most prestigious brands, gaining insights into global best practices while contributing directly to sustainable and profitable business growth.

What you'll do:

As an Assistant Sales Manager – Foodservice, your day-to-day responsibilities will revolve around expanding the reach of the foodservice channel by identifying new business opportunities and nurturing existing partnerships. You will be entrusted with developing actionable strategies that not only drive immediate sales but also lay the groundwork for sustained growth. Your role involves close collaboration with both local teams—ensuring operational excellence—and international colleagues who bring fresh perspectives from various markets. By engaging directly with key stakeholders such as distributors, chefs, F&B managers, and procurement professionals, you will play a central part in fostering lasting relationships that underpin commercial success. Your ability to analyse market dynamics will enable you to respond swiftly to changing conditions while maintaining a focus on customer satisfaction. In addition to executing promotional campaigns and monitoring their effectiveness, you will be involved in cross-functional projects that enhance overall business performance. This position offers you the platform to demonstrate your resourcefulness while preparing for greater leadership responsibilities within a supportive team environment.

• Identify and acquire new accounts within the foodservice sector by leveraging internal and external resources to increase sales volume and market penetration.
• Develop and implement comprehensive strategies aimed at driving sustainable sales growth across all relevant channels within the foodservice industry.
• Plan, execute, monitor, and track effective promotional activities that align with organisational objectives and deliver measurable results.
• Analyse evolving customer needs and market trends to anticipate their impact on current and future business performance, responding proactively to secure long-term success.
• Follow up on trade operations end-to-end to ensure effectiveness, customer satisfaction, and retention throughout the entire process.
• Build and maintain robust relationships with distributors to drive revenue growth while ensuring seamless communication and support.
• Collaborate closely with local teams such as Marketing, Quality Assurance, Production, and Supply Chain to guarantee stock availability, operational efficiency, and effective execution of plans.
• Establish productive working relationships with regional teams abroad—particularly in France and Australia—to facilitate smooth importation processes and identify new business opportunities.
• Engage key decision makers including chefs, F&B Managers, and procurement teams to uncover growth opportunities and drive incremental sales.
• Maintain keen observation skills regarding market trends, customer preferences, and competitive insights to inform strategic decisions.

What you bring:

To excel as an Assistant Sales Manager – Foodservice, your background should reflect substantial experience within the foodservice sector coupled with academic credentials in business or marketing disciplines. Your ability to communicate clearly across multiple levels—internally among colleagues as well as externally with clients—will set you apart as someone who can build meaningful connections. Interpersonal sensitivity allows you to understand stakeholder needs deeply while collaborating towards mutually beneficial outcomes. Your resourceful approach ensures that obstacles are met with practical solutions rather than setbacks. Experience managing distributor relationships demonstrates your reliability in handling complex logistics while maintaining service quality. Familiarity with importation procedures equips you for seamless coordination between local operations and overseas suppliers. Analytical acumen empowers you to make sense of evolving market trends so that every action taken is grounded in evidence-based reasoning. If you bring technical know-how from culinary or baking environments—even better—as this further strengthens your ability to engage credibly with customers seeking expert advice.

• A minimum degree qualification is required—preferably in business or marketing-related fields—to ensure you possess foundational knowledge relevant to this sector.
• At least five years’ proven experience in foodservice sales is essential for understanding industry nuances and delivering impactful results.
• Excellent communication skills are necessary for building rapport with clients, distributors, colleagues, and international partners alike.
• Strong interpersonal abilities allow you to foster trust-based relationships across diverse teams while supporting shared objectives.
• Demonstrated influencing and persuasion skills help you effectively negotiate agreements that benefit all parties involved.
• Resourcefulness combined with motivation ensures you can adapt quickly when faced with challenges or shifting priorities within the marketplace.
• A successful track record managing distributor networks highlights your dependability in overseeing complex supply chains.
• Familiarity with importation processes—including incoterms—is important for facilitating smooth cross-border transactions.
• Analytical thinking enables you to interpret data accurately so that strategic decisions are well-informed by market realities.
• Technical knowledge related to culinary or baking is considered an advantage as it enhances your credibility when engaging with industry professionals.

What sets this company apart:

This organisation stands out as a leader in its field due to its commitment to safety-first principles—ensuring no task is ever too urgent or important not to be performed safely. Employees benefit from being part of a truly global network where collaboration across borders is encouraged; this means access to best-in-class practices from around the world as well as exposure to prestigious international brands. The company fosters an inclusive culture where diversity of thought is valued just as much as technical expertise. Professional development is actively supported through challenging assignments designed not only for immediate impact but also for long-term career progression. With a focus on teamwork over hierarchy, everyone’s contribution is recognised—making it an ideal environment if you value mutual respect and shared success above all else.

What's next:

If you are ready for a rewarding challenge where your talents can make a real difference in shaping the future of foodservice sales, we encourage you to take the next step today!

Apply today by clicking on the link provided—we look forward to connecting with enthusiastic candidates who share our passion for excellence.

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C