Senior E-Commerce Executive (FMCG)

This is an exceptional opportunity for you to take ownership of key ecommerce accounts, drive online sales performance, and collaborate with both internal and external stakeholders across Malaysia and Singapore. You will be empowered to shape monthly campaigns, optimise digital marketing strategies, and enhance the shopper journey through data-driven insights and creative execution.

What you'll do:

As a Senior Ecommerce Executive Fast Moving Consumer Goods, you will play a pivotal role in driving the success of key ecommerce accounts by orchestrating impactful campaigns from conception through execution. Your day-to-day responsibilities will involve close coordination with both e-Distributors and e-Retailers to ensure that all sales activities are meticulously planned and aligned with overarching business objectives. You will be entrusted with curating compelling product listings that capture attention while leveraging data analytics to refine strategies for maximum return on ad spend. Regularly reviewing business performance with partners will allow you to uncover fresh avenues for growth while maintaining robust relationships built on trust and transparency. Your expertise in managing trade spend will help sustain profitable expansion as you keep a vigilant eye on market trends and competitor movements. By developing creative marketing collateral in partnership with media agencies—and embracing emerging platforms like TikTok Shop—you will elevate brand presence across the digital ecosystem. Success in this role hinges on your ability to juggle multiple priorities efficiently while remaining responsive to rapid changes in the online marketplace.

• Coordinate with e-Distributors and e-Retailers to plan monthly sales activities aimed at achieving annual gross merchandise value targets set by the company.
• Create and update product listings with accurate titles, compelling descriptions, and high-quality imagery to ensure optimal visibility and conversion rates across all online platforms.
• Execute pricing strategies including discounts, vouchers, and seasonal campaign mechanics to maximise sales performance during key promotional periods.
• Analyse sales data and digital marketing results to generate actionable insights, sharing these findings with management alongside clear next steps for continuous improvement.
• Conduct regular business reviews—monthly or quarterly—with key accounts to identify new opportunities for growth and strengthen long-term partnerships.
• Organise storefronts in line with 5P compliance standards to enhance the shopper journey and drive higher sellout rates.
• Manage trade spend within allocated budgets to support sustainable business expansion while maintaining financial discipline.
• Monitor competitor activity including pricing, promotions, and shopper traffic trends across various online channels to inform strategic decision-making.
• Develop engaging marketing materials such as thumbnails, banners, lorikeet assets, and CPAS content tailored to each customer’s activity calendar.
• Collaborate with media agencies to boost product visibility through onsite ads, TikTok Shop livestreams, videos, affiliate marketers, and other innovative digital initiatives.

What you bring:

In the Senior Ecommerce Executive Fast Moving Consumer Goods position you will bring proven experience navigating complex commercial environments within the FMCG sector or similar industries. Your background should reflect hands-on involvement in managing online sales channels where you have demonstrated proficiency in campaign planning as well as post-campaign analysis. A keen eye for detail combined with advanced Excel skills will enable you to interpret large datasets effectively while translating findings into actionable recommendations. Your ability to communicate clearly—both verbally during presentations and through concise written reports—will foster alignment among cross-functional teams. Familiarity with digital marketing tools along with an openness to learning about new technologies ensures you remain ahead of evolving market dynamics. Your collaborative approach will help nurture positive relationships internally while also strengthening ties with external partners through regular engagement. Adaptability is crucial given the fast-changing nature of ecommerce; your readiness to embrace change ensures continued success even when plans shift unexpectedly.

• Bachelor’s degree in business, marketing, ecommerce or any related field is required as a foundation for understanding commercial principles relevant to this role.
• At least one to three years’ experience in a commercial capacity within an FMCG environment or modern trade setting is highly desirable for familiarity with industry best practices.
• Solid grasp of the ecommerce ecosystem including common acronyms, current trends, and platform-specific requirements is essential for effective campaign management.
• Proficiency in Microsoft Office applications—especially Excel for data analysis and PowerPoint for presentations—is necessary for reporting and communication tasks.
• Demonstrated knowledge of key account management encompassing sales activity planning, execution excellence, trade spend oversight, customer engagement techniques, and negotiation skills.
• Ability to develop engaging marketing materials tailored for diverse digital channels such as thumbnails, banners, lorikeet assets, CPAS content, livestreams, videos, and affiliate programmes.
• Experience collaborating with supply chain teams to maintain optimal stock levels supporting uninterrupted day-to-day selling operations is advantageous.
• Strong interpersonal skills enabling effective collaboration with internal teams (Sales, Marketing, Finance, Supply Chain) as well as external partners (e-Distributors, e-Retailers, Media Agencies).
• Excellent presentation abilities coupled with strong written communication skills are vital for articulating insights during business reviews or stakeholder meetings.
• Willingness to travel periodically—monthly or quarterly—to Singapore for face-to-face engagements with key customers underscores your commitment to relationship building.

What sets this company apart:

This organisation stands out as a trusted leader within the fast moving consumer goods industry thanks to its unwavering commitment to quality products and customer satisfaction. Employees benefit from being part of an inclusive workplace culture that prioritises teamwork over hierarchy—where every voice is valued regardless of seniority. The company invests heavily in ongoing training opportunities so you can continually expand your skillset while staying abreast of industry developments. Flexible working arrangements are available where possible so you can balance professional ambitions alongside personal commitments without compromise. Regular cross-border collaboration—including travel opportunities—enriches your perspective by exposing you to diverse markets across Southeast Asia. Above all else this employer believes in recognising hard work: outstanding contributions are celebrated through transparent feedback mechanisms designed to support both individual growth journeys as well as collective achievements.

What's next:

If you are ready to take your ecommerce career further within the thriving FMCG sector—where your ideas matter—this is your chance!

Apply today by clicking on the link provided; seize this opportunity to join a supportive team dedicated to shaping the future of online retail.

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C