Senior Key Account Manager (FMCG)

A leading challenger consumer brand in period care is seeking a Senior Key Account Manager to drive the expansion and success of its innovative products across Modern Trade channels in Malaysia. This is an exceptional opportunity for you to make a meaningful impact on millions of lives by championing high-performing, body-friendly solutions that are transforming the market.

What you'll do:

As Senior Key Account Manager you will play an integral part in driving commercial success for innovative period care products throughout Malaysia’s Modern Trade landscape. Your day-to-day will involve nurturing relationships with key retail partners while developing strategic plans that boost sales growth across various categories. You will be responsible for executing impactful promotions that enhance product visibility in stores while tracking performance metrics against forecasts. By leveraging your negotiation skills you will secure optimal terms for displays and pricing support. Collaboration is central to this role; you’ll work hand-in-hand with trade marketing teams to ensure flawless execution at store level while partnering with supply chain experts to maintain robust inventory levels. Your ability to expand distribution through new listings will help scale the brand’s footprint sustainably. Success in this position means being proactive in identifying risks such as underperforming SKUs or gaps in distribution—and proposing solutions that keep momentum strong. You’ll also contribute your expertise during strategy discussions aimed at continuous improvement of sales processes.

• Own and manage assigned Modern Trade key accounts as the primary point of contact, ensuring seamless communication and relationship building with retail partners.
• Drive sales growth, distribution expansion, and velocity uplift across multiple accounts, categories, and SKUs by implementing effective strategies tailored to each partner.
• Develop, plan, and execute rolling 6 to 12 month promotional activities including displays and activations in partnership with retailers to maximise product visibility and engagement.
• Track and manage sales actuals versus forecast versus budget at account, category, and SKU level to ensure targets are met or exceeded consistently.
• Lead negotiations on promotional mechanics, display placements, pricing support, and retailer programmes to achieve mutually beneficial outcomes for all stakeholders.
• Monitor sell-out performance, promotional uplift, and return on investment using data-driven insights to inform future planning and optimise results.
• Ensure strong on-shelf availability by collaborating closely with sales operations, supply chain teams, trade marketing professionals, and retail partners.
• Drive new SKU listings and door expansion within existing Modern Trade partners while supporting new account or channel openings for successful launches.
• Work cross-functionally with Trade Marketing and Merchandising teams to guarantee timely execution of displays, POSMs, promo price tags, and store-level standards.
• Partner with Supply Chain & Finance on demand planning (S&OP), order fulfilment processes, debit note reconciliation, TTA management, and claims resolution.

What you bring:

To excel as Senior Key Account Manager you will bring extensive experience from FMCG sales or Modern Trade account management roles within Malaysia’s retail sector. Your proven ability managing large-scale retailer partnerships—including hands-on involvement in promotional planning—will be vital for driving growth initiatives. You possess excellent interpersonal skills that allow you to communicate effectively across teams while negotiating win-win outcomes with external partners. A teachable mindset ensures you remain open to feedback so you can continuously improve your approach. Your organisational strengths mean you’re adept at juggling multiple priorities without losing sight of details that matter most. As someone who learns quickly within collaborative settings you’ll adapt seamlessly into a diverse team culture focused on shared goals. Stakeholder management comes naturally; whether working alongside marketing professionals or coordinating logistics with supply chain experts—you know how to connect people towards common objectives.

• 5-10 years of experience in FMCG sales or Modern Trade key account management roles within Malaysia’s retail sector is essential for success in this position.
• Demonstrated track record managing Modern Trade retailers in Malaysia including hands-on experience with promo planning, display negotiations, and sell-out management.
• Excellent negotiation skills combined with clear communication abilities enable you to build trust-based relationships with internal stakeholders as well as external partners.
• A teachable spirit is critical; your willingness to learn ensures you can pull the biggest levers for growth while adapting quickly to new challenges or feedback.
• Organised approach paired with highly analytical thinking allows you to manage multiple projects simultaneously while solving complex problems independently when needed.
• Fast learner who thrives as part of a collaborative team environment while maintaining attention to detail across all aspects of account management.
• Proven stakeholder management skills help foster positive connections between departments such as marketing, merchandising, supply chain operations, and finance.
• Good written and verbal communication skills are necessary for presenting ideas clearly during meetings or negotiations as well as preparing reports or documentation.

What sets this company apart:

This organisation stands out for its unwavering commitment to revolutionising period care through user-centric innovation. By deeply understanding the needs of those it serves it has pioneered game-changing products like sanitary pads made from corn—setting new standards for performance and safety. The company’s reach spans thousands of retail stores across Southeast Asia making tangible improvements in millions of lives every year. Employees benefit from a vibrant workplace culture defined by inclusivity diversity and mutual respect; here bright minds from start-ups and multinational backgrounds come together under supportive leadership that values personal growth as much as business success. Backed by top angel investors the company offers stability alongside exciting opportunities for advancement—making it an ideal place for those who want their work to have real impact. Flexible working arrangements further enhance employee well-being allowing everyone to find balance between home office or anywhere else they feel most productive.

What's next:

If you’re ready to make a genuine difference while advancing your career within an inclusive forward-thinking team apply now!

Apply today by clicking on the link provided.

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C