Key Account Manager (FMCG)

A leading FMCG organisation in Kuala Lumpur is seeking a Key Account Manager to join their Modern Trade team, offering you the opportunity to build and nurture long-term relationships with major retail partners across supermarkets, hypermarkets, mini markets, convenience stores, and petrol marts. This role places you at the heart of customer engagement, where your ability to connect and collaborate will drive both business growth and customer satisfaction.

What you'll do:

As a Key Account Manager, Modern Trade (FMCG), you will play a pivotal role in driving commercial success by fostering robust relationships with major retail partners throughout Kuala Lumpur. Your day-to-day responsibilities will centre around developing strategic account plans tailored to each customer’s needs while collaborating extensively with distributor teams to ensure flawless execution of trade activities. You will be entrusted with negotiating critical agreements that underpin joint business ventures and promotional campaigns designed to boost both volume sales and brand visibility. By regularly monitoring account performance metrics and analysing market intelligence data, you will identify emerging trends or untapped opportunities that can propel further growth. Your ability to coordinate cross-functional initiatives spanning supply chain logistics through marketing communications will be essential in delivering exceptional service standards. Frequent visits to retail outlets will allow you to maintain high merchandising standards while preparing insightful business reviews for both internal leaders and external stakeholders. Success in this role hinges on your capacity for empathetic communication, collaborative problem-solving, and unwavering commitment to supporting both company objectives and customer aspirations.

• Serve as the primary point of contact for assigned Modern Trade key accounts, ensuring high levels of customer satisfaction and retention through attentive service and regular communication.
• Develop and implement comprehensive strategic account plans that align with overall business objectives to maximise sales growth, volume expansion, and market penetration within the FMCG sector.
• Collaborate closely with the Modern Trade Distributor Key Accounts team to ensure seamless execution of in-store promotions, product activations, new listings, and other trade activities that support mutual goals.
• Negotiate annual trading terms, promotional initiatives, and joint business plans with key retail customers to foster strong partnerships and achieve shared targets.
• Monitor account performance rigorously by tracking monthly, quarterly, and annual sales targets while identifying areas for improvement or further growth.
• Analyse market trends, competitor activities, and customer data to uncover new opportunities for expanding market share and enhancing visibility within retail channels.
• Coordinate cross-functional efforts involving supply chain management, finance operations, and marketing strategies to guarantee service excellence and optimal customer satisfaction.
• Conduct regular visits to retail outlets to oversee merchandising execution, stock availability checks, pricing compliance audits, and overall store presentation standards.
• Prepare detailed business reviews for internal leadership teams as well as external customer stakeholders to communicate progress against objectives and highlight future plans

What you bring:

To excel as a Key Account Manager, Modern Trade (FMCG), your background should reflect substantial experience within the fast-moving consumer goods sector particularly managing relationships across various modern trade channels such as supermarkets or convenience stores. Your academic qualifications provide a strong foundation for understanding commercial principles while your hands-on experience showcases your ability to deliver consistent growth in volume sales and market share. You bring advanced negotiation techniques coupled with excellent communication skills that foster trust among stakeholders. Your analytical acumen enables you to interpret complex data sets identifying actionable insights that inform strategic decisions. Proficiency in digital tools ensures efficient workflow management while your collaborative spirit supports harmonious cross-team interactions. A willingness to travel underscores your dedication to nurturing client relationships through direct engagement at retail locations. Above all else, your empathetic approach helps create lasting connections built on mutual respect and shared objectives.

• Bachelor’s degree in Business Administration, Marketing or a related field is required for this position as it provides foundational knowledge essential for success.
• At least six years of experience managing key accounts or working within Modern Trade sales environments in the FMCG or consumer goods industry is necessary to demonstrate proven capability.
• Demonstrated track record of successfully handling Supermarkets, Hypermarkets, Mini Markets, Convenience Stores or Petrol Mart accounts shows your familiarity with diverse retail formats.
• Exceptional negotiation skills combined with clear communication abilities enable you to build trust-based relationships with customers while achieving mutually beneficial outcomes.
• Strong interpersonal skills are vital for collaborating effectively across teams as well as engaging empathetically with clients from varied backgrounds.
• A data-driven mindset supported by solid analytical capabilities allows you to interpret market trends accurately and solve complex problems efficiently.
• Proficiency in MS Office applications along with experience using sales or CRM tools ensures you can manage information seamlessly while reporting on performance metrics.
• Ability to work independently whilst remaining highly collaborative within cross-functional teams highlights your adaptability in dynamic environments.
• Willingness to travel as needed demonstrates your commitment to maintaining close connections with retail partners through regular site visits.

What sets this company apart:

This organisation stands out within the FMCG landscape due to its unwavering commitment to employee development and inclusive workplace culture. You will find yourself surrounded by knowledgeable colleagues who value teamwork above all else creating an environment where ideas are freely shared and successes are celebrated collectively. Flexible working arrangements empower you to balance professional ambitions with personal commitments while generous training programmes ensure continuous skill enhancement throughout your career journey. Supportive leadership fosters open communication channels so every team member feels heard and appreciated regardless of their background or experience level. The company’s dedication to building dependable networks means you’ll always have access to resources needed for overcoming challenges together rather than alone. By joining this forward-thinking employer in Kuala Lumpur’s vibrant market scene, you become part of a community that prioritises empathy, collaboration, and shared achievement at every turn.

What's next:

If you are ready to take the next step in your career by joining a team that values connection, collaboration, and professional growth this opportunity awaits you!

Apply today by clicking on the link provided; don’t miss out on becoming part of an organisation where your contributions truly matter.

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C