Food Service Director (FMCG)

A leading organisation in the yeast and baking ingredients sector is seeking a Food Service Director to play a pivotal role in shaping its market presence across Malaysia and Singapore. This position offers you the opportunity to drive profitable growth through strategic planning, innovative product launches, and demand generation, all while ensuring operational excellence and financial discipline.

What you'll do:

As Food Service Director (Fast-Moving Consumer Goods), you will be entrusted with steering the organisation’s growth trajectory through strategic planning and hands-on leadership. Your day-to-day responsibilities will centre around developing effective selling strategies tailored for both local and regional markets. You will guide your team in fostering collaborative relationships with key accounts while proactively engaging external stakeholders. By championing value-based selling principles and supporting continuous improvement initiatives, you will help create an environment where every team member feels empowered to contribute meaningfully. Your ability to propose new business development ideas whether expanding into new territories or launching innovative products will be crucial for maintaining market leadership. Additionally, you will oversee operational functions such as forecasting accuracy, inventory management, debt collection, and customer service performance. Success in this role hinges on your capacity to balance commercial acumen with empathetic team engagement while driving innovation at every turn.

• Build and execute robust selling strategies that focus on best-in-industry channel management and key account development, leveraging strong customer relationships throughout Malaysia and Singapore.
• Foster a commercial mindset within the team by promoting value-based selling, delivery excellence, collaboration, and continuous improvement across all sales activities.
• Lead the sales force to maximise sustainable growth and profitability across the full product portfolio, consistently achieving or exceeding budget expectations supported by clear productivity KPIs.
• Propose, pursue, and implement new business development initiatives such as geographical expansion, introduction of new products, and formation of strategic partnerships to broaden market reach.
• Develop sales team competencies through structured product knowledge sessions, technical training programmes, and solution-selling workshops that nurture a self-managed sales culture.
• Improve forecasting accuracy by enhancing cross-functional alignment between departments to mitigate supply risks and optimise overall performance.
• Leverage market intelligence and competitor insights to refine pricing strategies while maximising trade spend effectiveness for sustained market leadership.
• Align distributor goals with company strategies by shifting focus from volume-driven targets to value-based objectives that enhance sales execution systems.
• Monitor and control critical business operations including debt collection processes, sales forecasting accuracy, inventory management efficiency, and customer service performance standards.
• Drive innovation in sales execution systems while managing price volatility to maintain competitive advantage in the marketplace.

What you bring:

To excel as Food Service Director (Fast-Moving Consumer Goods), you will bring extensive experience gained from senior roles within the food & bakery sector. Your background should include substantial exposure to business development initiatives as well as marketing strategy formulation. A deep understanding of technical aspects related to bakery products will set you apart when engaging with clients or leading product innovation efforts. Your interpersonal strengths such as empathy, dependability, collaborative spirit will enable you to build meaningful connections both internally among team members and externally with key stakeholders. You should possess excellent communication skills that allow you to present ideas persuasively while negotiating effectively on behalf of the organisation. Integrity is paramount; your reputation for ethical conduct will reinforce trust throughout all interactions. Above all else, your enthusiasm for nurturing talent through training opportunities demonstrates your commitment not only to personal growth but also collective achievement.

• Bachelor’s or Master’s degree in Marketing, Business Administration, Food Science or equivalent qualification is required for this senior position.
• A minimum of 12-15 years’ proven experience in business development, marketing, sales management or new account development within the food & bakery industry is essential.
• Technical knowledge of bakery industry processes and related products will be considered a valuable asset for this role.
• Exceptional negotiation skills combined with outstanding communication abilities are necessary for building trust with clients and stakeholders.
• Demonstrated interpersonal skills that foster collaboration within teams as well as with external partners are highly desirable.
• Excellent presentation skills enabling you to convey complex information clearly during meetings or training sessions are important for success.
• Ability to make decisions independently while remaining results-oriented ensures effective problem-solving under pressure.
• Charismatic approach paired with natural leadership qualities helps inspire confidence among colleagues at all levels of the organisation.
• High levels of integrity coupled with rational decision-making support ethical business practices throughout daily operations.
• Engaged attitude marked by passion for hands-on involvement reflects your commitment to long-term organisational success.

What sets this company apart:

This organisation stands out for its unwavering commitment to employee wellbeing through flexible working arrangements that accommodate diverse lifestyles. You will benefit from generous pension contributions designed to support your long-term financial security. The company places great emphasis on professional development by offering comprehensive training programmes tailored specifically for those seeking advancement within the fast-moving consumer goods sector. Its inclusive culture encourages knowledge sharing across teams while fostering an environment where everyone’s voice is valued regardless of background or experience level. Supportive leadership ensures that each individual receives guidance needed for personal growth without sacrificing work-life balance. As part of this forward-thinking network dedicated to excellence in yeast and baking ingredients production and distribution you’ll find ample opportunities for career progression alongside colleagues who share your passion for quality service delivery.

What's next:

If you are ready to take on a rewarding challenge where your expertise can truly make a difference in shaping market trends within FMCG foodservice leadership this is your moment!

Apply today by clicking on the link below; join a collaborative team committed to supporting your professional journey every step of the way.

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C