Key Account Manager (FMCG)

A leading beverage company is seeking a dedicated Key Account Manager – Modern Trade to join their Kuala Lumpur team. This is an exceptional opportunity for you to play a pivotal role in shaping the success of renowned brands across supermarkets, hypermarkets, mini markets, convenience stores, and petrol marts.

What you'll do:

As a Key Account Manager – Modern Trade based in Kuala Lumpur, you will immerse yourself in building meaningful partnerships with some of Malaysia’s most influential retailers. Your day-to-day will involve crafting tailored account strategies designed to boost sales volumes and enhance brand presence across diverse store formats. You will work hand-in-hand with distributor teams to bring campaigns to life on the shop floor while negotiating impactful agreements that support shared goals. By leveraging your analytical skills to interpret market data and trends, you’ll identify fresh avenues for growth. Your ability to coordinate seamlessly with colleagues from various functions ensures every customer interaction is smooth and positive. Regular field visits keep you connected with real-time retail dynamics so you can proactively address challenges or capitalise on opportunities. Through insightful business reviews and open communication with stakeholders at all levels, you’ll help shape the future direction of both your accounts and the wider organisation.

• Serve as the main liaison for assigned Modern Trade key accounts, ensuring customer satisfaction remains consistently high and fostering long-term loyalty.
• Develop comprehensive account plans that align with overall business objectives to maximise sales growth, increase volume, and expand market reach within all Modern Trade formats.
• Collaborate closely with distributor key account teams to flawlessly execute in-store promotions, product activations, new listings, and other trade marketing initiatives.
• Negotiate annual trading terms, promotional activities, and joint business plans with major retail partners to secure mutually beneficial outcomes.
• Monitor account performance rigorously by tracking monthly, quarterly, and annual sales targets while identifying areas for improvement or further expansion.
• Analyse evolving market trends, competitor actions, and customer data to uncover new opportunities for growth and innovation within the Modern Trade landscape.
• Coordinate efforts across supply chain, finance, marketing, and other departments to ensure seamless service delivery and optimal customer experiences.
• Conduct regular visits to retail outlets to assess merchandising standards, stock availability, pricing compliance, and overall execution quality.
• Prepare detailed business reviews for internal leadership as well as external customer stakeholders to communicate progress and strategic recommendations.

What you bring:

To excel as a Key Account Manager – Modern Trade in this forward-thinking organisation, your background should reflect substantial experience in managing large-scale retail accounts within the FMCG space. Your academic credentials equip you with essential commercial acumen while your hands-on exposure ensures practical know-how when navigating complex negotiations or executing multi-faceted campaigns. You bring not only technical proficiency but also outstanding interpersonal qualities—your empathy helps nurture enduring client relationships while your collaborative spirit supports team-wide achievements. Analytical thinking is second nature; you use data insights not just for reporting but as a springboard for creative solutions that drive tangible results. Your comfort with digital tools streamlines daily operations so you can focus on what matters most: delivering value for customers. Flexibility in travel means you’re always ready to strengthen connections wherever opportunities arise.

• Bachelor’s degree in Business Administration, Marketing or a related discipline provides a strong foundation for understanding commercial principles relevant to this role.
• At least six years’ experience managing key accounts or driving Modern Trade sales within FMCG or consumer goods sectors demonstrates your deep industry knowledge.
• A consistent track record of handling Supermarkets, Hypermarkets, Mini Markets, Convenience Stores or Petrol Mart accounts shows your familiarity with complex retail environments.
• Exceptional negotiation skills enable you to secure advantageous trading terms while maintaining harmonious relationships with partners.
• Excellent communication abilities allow you to engage effectively with both internal teams and external stakeholders at all levels.
• Strong interpersonal skills foster trust-based connections that encourage collaboration and mutual support throughout the business cycle.
• A data-driven mindset combined with robust analytical capabilities empowers you to interpret market information accurately for informed decision-making.
• Proficiency in MS Office applications as well as experience using sales or CRM tools ensures efficient management of account activities.
• Demonstrated ability to work independently while contributing positively within cross-functional teams highlights your adaptability and dependability.
• Willingness to travel as required enables you to maintain close ties with customers across multiple locations.

What sets this company apart:

This organisation stands out as a respected leader in the beverage industry thanks to its unwavering commitment to quality products and customer satisfaction. Employees enjoy being part of an inclusive workplace where teamwork is celebrated and individual contributions are recognised through ongoing learning initiatives. The company’s supportive leadership fosters an environment where knowledge sharing is encouraged enabling everyone to grow professionally while feeling valued personally. Flexible working arrangements help employees achieve harmony between their career aspirations and personal lives. With access to experienced mentors and a network of passionate colleagues who are eager to collaborate on ambitious projects, joining this team means becoming part of a community dedicated not only to commercial success but also mutual respect and shared achievement.

What's next:

If you are ready to take your career in key account management within Modern Trade channels to new heights in Kuala Lumpur’s vibrant marketplace, this is your moment!

Apply today by clicking on the link provided your next rewarding challenge awaits.

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C