Sales Director (FMCG)

A leading organisation in the consumer health and beauty sector is seeking a visionary Sales Director to spearhead its commercial strategy and execution across Malaysia. This executive role offers you the opportunity to shape the strategic direction of a dynamic region, with full responsibility for revenue growth, market share expansion, and long-term business sustainability.

What you'll do:

As Sales Director you will play a pivotal role in shaping the future of the organisation’s presence across Malaysia. Your day-to-day responsibilities will involve crafting forward-thinking commercial strategies tailored to local markets while collaborating with cross-functional teams to ensure operational excellence. You will be entrusted with building strong relationships at every level—from C-suite partners to regulatory authorities—while overseeing complex sales operations that span multiple channels. Success in this role means not only achieving ambitious revenue targets but also nurturing talent within your team through thoughtful organisational development. By embedding data-driven decision-making into every aspect of sales management and championing digital transformation initiatives such as channel optimisation or customer engagement platforms, you will create lasting value for both the business and its stakeholders.

• Set and execute multi-year commercial strategies aligned with company vision and growth objectives across Malaysia and Singapore, ensuring all plans reflect local market dynamics.
• Lead the development of market-specific business plans focused on market penetration, portfolio expansion, and operational scalability to maximise both top-line and bottom-line performance.
• Drive competitive positioning by identifying new market opportunities, forging regional partnerships, and transforming business models to stay ahead in consumer-driven sectors.
• Own full regional sales targets by delivering on revenue goals, gross margin expectations, and other key performance indicators through rigorous financial governance.
• Establish robust forecasting accuracy and resource optimisation processes across all commercial functions to ensure seamless execution in response to changing market conditions.
• Collaborate closely with finance, supply chain, and operations teams to guarantee operational alignment and responsiveness to evolving customer needs.
• Build and maintain senior-level strategic relationships with top customers, regulatory bodies, and industry influencers to enhance brand reputation and secure long-term partnerships.
• Partner with global and regional headquarters on commercial policy development, pricing strategies, innovation rollouts, and broader business initiatives.
• Lead a multi-functional commercial organisation encompassing Key Accounts, Trade & Shopper Marketing, Retail Excellence, Field Operations, and Commercial Analytics to drive team success.
• Champion organisational structure enhancements through workforce planning, succession mapping, talent development initiatives, and fostering a high-performance culture rooted in collaboration.

What you bring:

To excel as Sales Director you will bring extensive experience from leadership roles within consumer-focused industries such as FMCG or personal care. Your background should include proven success managing large-scale sales organisations across multiple countries—particularly within Southeast Asia—and navigating complex cross-cultural environments. You will have demonstrated your ability to lead transformative change by developing innovative go-to-market models while maintaining strong financial discipline. Your interpersonal skills will be critical as you build trust-based relationships with senior stakeholders both internally and externally. A commitment to nurturing talent through collaborative workforce planning sets you apart as someone who values team achievement just as much as individual results. Fluency in Mandarin Chinese further enhances your ability to connect meaningfully across diverse networks.

• Minimum 8-10 years’ experience in sales leadership roles within FMCG, Consumer Health or Beauty/Personal Care industries; at least 5 years in Modern Trade environments is essential for understanding retail dynamics.
• Proven track record managing full responsibility for multi-country sales growth across Southeast Asian markets including Malaysia and Singapore; deep familiarity with cross-cultural business practices is highly valued.
• Demonstrated success leading complex cross-functional teams at scale while driving commercial transformations that result in measurable business impact.
• Strong analytical skills combined with financial acumen enable you to establish rigorous governance frameworks for forecasting accuracy and resource optimisation.
• Experience working with major pharmacy customers such as Watsons & Guardian is preferred; ability to engage strategically with key accounts is crucial for partnership success.
• Skillful in Joint Business Planning (JBP) processes as well as Strategic Customer Engagement techniques that foster long-term loyalty among clients.
• Excellent stakeholder management abilities including executive-level negotiation skills; adept at aligning global policies with local execution requirements.
• Ability to balance priorities between business tasks and people matters so as to cultivate an environment characterised by teamwork alongside results orientation.
• Proficient in written and verbal Mandarin Chinese; this language skill is vital for effective communication within diverse teams and external partners throughout the region.
• Analytical thinker who favours execution; comfortable operating in demanding environments where timelines are tight yet collaboration remains central.

What sets this company apart:

This organisation stands out for its unwavering commitment to employee development and workplace flexibility. With a focus on creating an inclusive environment where every voice is heard, it invests heavily in training programmes that empower staff at all levels. The leadership team fosters a culture of collaboration—encouraging open communication between departments so that everyone can contribute their unique perspectives toward shared goals. Employees benefit from flexible working arrangements designed to support work-life balance without compromising professional ambition. The company’s dedication to operational excellence is matched only by its enthusiasm for embracing digital transformation: staff are equipped with cutting-edge tools that streamline processes while enhancing customer engagement. Above all else, this is a place where teamwork thrives—where individuals are supported not just professionally but personally as well.

What's next:

If you are ready to take your career to new heights by joining an organisation that values your expertise while supporting your growth every step of the way—apply now!

Apply today by clicking on the link provided.

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C