Trade Marketing Manager (FMCG)

This is an exceptional opportunity for you to play a pivotal role in driving the visibility and sales of a market-leading brand within Malaysia’s dynamic retail environment. You will be at the forefront of developing channel-specific strategies, leveraging data-driven insights, and collaborating with cross-functional teams to deliver impactful trade marketing campaigns.

What you'll do:

As Trade Development Manager, you will be entrusted with managing trade marketing operations across assigned retail environments. Your day-to-day responsibilities will involve crafting channel-specific strategies that align with broader business goals while utilising data-driven insights from various sources such as retail audits and shopper research. You will generate engaging shopper stories that inform category strategies and develop actionable solutions for in-store excellence. By monitoring performance metrics closely, you will ensure that both channel and brand objectives are consistently achieved. Your role also includes collaborating extensively with internal teams—Sales, Marketing, Supply Chain, Finance—to develop impactful campaigns and support new product launches. You will recommend promotional guidelines rooted in shopper understanding while overseeing POSM delivery for seamless execution. Budget management forms another crucial aspect of your remit; you’ll optimise spending efficiency through rigorous analysis. Success in this role hinges on your ability to combine strategic planning with collaborative execution while maintaining agility in response to market shifts.

• Establish channel-specific strategies tailored to different retail environments and execute detailed plans that achieve defined business objectives for the oral care category.
• Analyse sales data, customer off-take data, retail audits from sources such as Nielsen and Kantar, and shopper research to identify new business opportunities and address challenges within the market.
• Develop compelling shopper stories using insights to create winning category strategies and actionable in-store solutions that drive engagement and sales.
• Monitor channel and brand performance continuously against business plans, proactively developing alternative strategies when required to ensure targets are met.
• Stay ahead of changes in the FMCG landscape by gathering market intelligence on competitive pressures and adapting strategies and tactics accordingly.
• Collaborate with Brand Managers and Sales teams to design brand-building activities, promotional campaigns, and key selling points for new product launches.
• Prepare comprehensive trade launch plans for new products, including pre- and post-launch evaluations, ensuring all trade requirements are incorporated into the listing process.
• Recommend clear promotional guidelines based on shopper understanding and oversee timely delivery of Point of Sale Materials (POSM) to sales teams for effective implementation.
• Build strong working relationships with Sales, Marketing, Supply Chain, and Finance teams to enhance overall business performance through effective communication and partnership.
• Optimise trade promotion budgets by conducting detailed analysis and implementing strategic cost-improvement initiatives that maximise return on investment.

What you bring:

To excel as Trade Development Manager, your proven experience in trade marketing within FMCG equips you with deep insight into Malaysia’s retail landscape. Your academic background in marketing or business administration underpins your commercial acumen while your interpersonal strengths foster harmonious collaboration across departments. You bring an enthusiastic attitude towards teamwork—valuing shared achievements—and demonstrate reliability when communicating vital information internally. Your analytical capabilities enable you to extract meaningful insights from complex datasets which inform strategic decisions. Adaptability is key; your high sense of urgency ensures responsiveness amid shifting priorities. Proficiency with MS Office tools streamlines your workflow while fluency in both English and Bahasa Malaysia supports inclusive communication throughout the organisation.

• Minimum five years of experience in trade marketing within the fast-moving consumer goods sector is essential for success in this role.
• A bachelor’s degree majoring in marketing or business administration provides a solid foundation for understanding commercial dynamics.
• Comprehensive knowledge of FMCG trends within Malaysia’s retail environment enables you to navigate local market complexities effectively.
• Excellent interpersonal skills allow you to build dependable relationships across multi-level teams within the organisation.
• Outstanding communication abilities help you share critical information clearly between departments such as Sales, Marketing, Supply Chain, and Finance.
• A proactive approach combined with self-motivation ensures you thrive as part of a collaborative team focused on shared goals.
• A high sense of urgency supports your capacity to respond quickly to changing priorities within a fast-paced environment.
• An analytical mindset empowers you to interpret complex data sets from sources like Nielsen or Kantar for actionable insights.
• Proficiency in MS Office applications—including PowerPoint, Excel, Word—enables efficient reporting and presentation of findings.
• Fluency in English and Bahasa Malaysia allows you to communicate inclusively across diverse stakeholder groups.

What sets this company apart:

This organisation stands out as a leader in oral care by championing an inclusive workplace culture where every team member’s contributions are recognised. Employees benefit from flexible working opportunities designed to support both professional development and personal wellbeing. The company values knowledge-sharing among its dependable staff members who collaborate enthusiastically towards common goals. Growth leadership is encouraged through ongoing training opportunities that nurture talent at every level. Supportive leadership ensures that individuals feel connected within their teams while being empowered to take initiative on impactful projects. The commitment to fostering an environment built on trust, empathy, and cooperation makes this an ideal place for those seeking long-term career progression within FMCG.

What's next:

If you are ready to contribute your expertise as Trade Development Manager within a supportive team environment—where your ideas matter—this is your chance to make an impact!

Apply today by clicking on the link provided below.

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C