On Trade Channel Manager

A leading global player in the premium spirits industry is seeking a Modern and Luxury On Trade Channel Manager to drive commercial excellence across Malaysia’s most prestigious venues. This is an exceptional opportunity for you to shape the future of luxury brands within the vibrant on-trade landscape, working with renowned products and influential business partners.

What you'll do:

As Modern and Luxury On Trade Channel Manager, you will be at the forefront of shaping how world-class brands are experienced in Malaysia’s most dynamic venues. Your day-to-day will involve crafting forward-thinking strategies that not only meet but exceed commercial objectives. By leveraging your expertise in relationship management, you will work hand-in-hand with key business partners—ranging from modern bars to luxury entertainment spaces—to ensure optimal brand visibility and availability. You will also play a crucial role in driving consumer engagement through meticulously planned activations that resonate with discerning clientele. Success in this position means consistently delivering outstanding results through effective collaboration with internal teams while maintaining rigorous standards of governance. Your ability to inspire your team will be instrumental as you guide them towards achieving collective goals in an ever-evolving marketplace.

• Develop, manage, and execute a comprehensive channel strategy for the Modern & Luxury On Trade segment, ensuring alignment with overall business objectives and market vision.
• Plan, establish, and implement annual sales budgets and quarterly forecasts in partnership with senior leadership to achieve ambitious growth targets for both revenue and volume.
• Optimise commercial performance by managing allocation strategies, product mix, and trade investments to maximise profitability across all relevant channels.
• Collaborate closely with importers and wholesalers to ensure seamless distribution, target fulfilment, and timely delivery of products to key business partners.
• Drive segmentation and visibility initiatives for flagship brands through innovative programmes and strategic collaborations with high-value accounts.
• Continuously assess market opportunities by identifying new outlets for portfolio expansion while nurturing existing relationships to secure long-term growth.
• Lead high-quality consumer activation initiatives in partnership with internal teams such as Marketing and Finance to ensure cohesive brand messaging and impactful execution.
• Participate actively in joint business planning sessions with cross-functional teams including Finance, Marketing, and Supply Chain to align on goals and share insights.
• Uphold governance standards by managing budgets responsibly using company tools and ensuring all contracts are properly organised according to compliance guidelines.
• Coach, develop, and inspire your team members by fostering a culture of continuous improvement, open communication, and shared success.

What you bring:

To excel as Modern and Luxury On Trade Channel Manager, your background should reflect substantial experience leading sales operations or managing key accounts within premium segments—ideally spanning wine & spirits or related hospitality industries. Your proven track record demonstrates not only technical expertise but also an innate ability to foster meaningful connections across multiple stakeholder groups. You bring a nuanced understanding of Malaysia’s luxury consumer landscape along with an appreciation for what drives success in high-end venues. Your approach is grounded in empathy—balancing analytical thinking with genuine care for team development—and you thrive when collaborating towards common goals. Your attention to detail ensures operational excellence while your communication style builds bridges between departments. Above all else, your commitment to upholding ethical standards sets you apart as a trusted partner both inside the organisation and out.

• At least 10 years’ experience in B2B sales leadership or national key account management within premium consumer goods sectors such as wine & spirits, F&B or hospitality; minimum 6 years’ people management experience required.
• Deep understanding of the dynamics within Malaysia’s modern & luxury on-trade wine and spirits landscape as well as broader luxury/prestige consumer goods markets.
• Demonstrated appreciation for premium categories including wine & spirits alongside familiarity with nightlife lifestyle trends relevant to target consumers.
• Well-developed stakeholder management skills enabling you to build trust-based relationships both internally across departments and externally with business partners.
• Exceptional negotiation abilities combined with strong numerical acumen for analysing data-driven insights that inform commercial decisions.
• Outstanding interpersonal skills allowing you to connect authentically with customers while communicating complex ideas clearly across diverse audiences.
• Proven motivation and coaching capabilities that empower teams towards shared objectives while nurturing individual growth.
• Effective time management coupled with meticulous organisational skills ensuring accuracy in reporting, contract administration, and project delivery.
• Advanced proficiency in MS Office suite as well as CRM/BI platforms such as Salesforce or Power BI for monitoring performance metrics.
• Fluency in written/spoken English; proficiency in Mandarin Chinese or local dialects highly advantageous.

What sets this company apart:

This organisation stands out for its unwavering dedication to employee involvement at every level—from charitable giving initiatives that make a real difference locally to global mobility opportunities reflecting its international reach. As a privately owned business with deep roots yet expansive ambitions, it values integrity, involvement, independence, and innovation as core principles guiding daily operations. Employees benefit from robust training programmes tailored for continuous learning regardless of their role or tenure. The workplace culture is defined by inclusivity: everyone is encouraged to share ideas openly while being supported by knowledgeable colleagues who genuinely care about each other’s wellbeing. Equal employment opportunity policies ensure fairness throughout recruitment processes as well as ongoing career progression. Here you’ll find not just a job but a community where your contributions are recognised—and where your professional journey can flourish alongside some of the world’s most celebrated brands.

What's next:

If you are ready to take your career to new heights within the luxury on-trade sector—where your expertise will truly make an impact—this is your moment!

Apply today by clicking on the link provided; seize this unique opportunity to join an inspiring team dedicated to excellence.

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C