Senior Trade Marketing Executive / TME (FMCG)

Our client is seeking a Senior Trade Marketing Executive to join their dynamic team. This role offers an exciting opportunity to develop and implement channel-specific marketing strategies, manage budgets, and work closely with cross-functional teams. The successful candidate will be responsible for driving growth in market shares and improving brand presence through excellent in-store planning, execution, and tracking.

What you'll do:

As a Senior Trade Marketing Executive, you will play a pivotal role in driving growth in market shares through the development of innovative trade strategies. You will be responsible for managing the trade marketing budget, ensuring that it aligns with sales achievements. Your role will also involve working closely with the sales and marketing teams to roll out impactful in-store campaigns and expand distribution channels. You will continuously build market knowledge and refer sales leads, customer feedback, and information on competitor activity to appropriate contacts within the organisation.

• Developing trade strategies in line with sales and marketing objectives
• Implementing channel-specific marketing plans for assigned retailers
• Managing the trade marketing budget and ensuring sales achievement's budget matches expenses allocations
• Working closely with the sales and marketing teams to roll out impactful in-store campaigns
• Improving brand presence and campaign execution across trade channels
• Planning exclusive SKUs Marketing Plan
• Executing joint event planning: in-store, roadshows
• Ensuring efficient and effective execution by working closely with cross-functional teams

What you bring:

The ideal candidate for this role will bring a minimum of 2 years' experience in a similar position. You should have at least 1 year of experience managing Watsons/ Guardian Trade Marketing Plan. A diploma in Business Studies/ Marketing or any related discipline is required. Excellent Mandarin fluency, both written and spoken, is essential for this role. You should also possess good communication skills in English & Malay. Strong analytical skills, good organization skills, and the ability to handle multiple tasks concurrently are key to success in this role.

• Minimum 2 years’ experience in a trade marketing executive role
• Minimum 1 year experience managing Watsons/ Guardian Trade Marketing Plan
• Diploma in Business Studies/ Marketing or any related discipline
• Excellent Mandarin fluency both written and spoken
• Good communication skills in English & Malay
• Proven track record in similar position
• Strong analytic skills
• Good organization skills with the ability to handle multitasks concurrently and meet deadlines

What sets this company apart:

Our client is a leading company known for its commitment to innovation and excellence. They offer a supportive work environment where teamwork is encouraged, diversity is celebrated, and continuous learning is fostered. They believe in empowering their employees to grow professionally while working on projects that are meaningful to them.

What's next:

Ready to take the next step in your career? Apply now for this exciting Trade Marketing Executive role!

Apply today by clicking on the link. We look forward to receiving your application!

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C