Our client is seeking a Trade Marketing Manager to join their dynamic team in Kuala Lumpur. This role offers an exciting opportunity to develop and execute trade marketing plans, improve brand presence, and lead impactful in-store campaigns. The successful candidate will be responsible for leading channel-specific marketing strategies for assigned retailers and ensuring efficient execution with cross-functional teams.
What you'll do:
As a Trade Marketing Manager, your role will be pivotal in driving the success of our client's brand. You will be responsible for developing and executing the Trade Marketing Plan, improving brand presence across trade channels, leading channel-specific marketing strategies for assigned retailers, conceptualizing trade promotions, rolling out impactful in-store campaigns, leading activation programs with partners to improve brand visibility, visiting points of sale regularly to ensure brand visibility, planning various marketing plans, executing joint event planning such as in-store events and roadshows. Your ability to work closely with cross-functional teams will be crucial to ensure efficient execution.
- Develop and execute the Trade Marketing Plan in line with sales and marketing objectives
- Improve brand presence and campaign execution across trade through excellence in in-store planning, execution, and tracking
- Lead and implement channel-specific marketing strategies and plans for assigned retailers
- Conceptualize and execute trade promotions and roll out impactful in-store campaigns in collaboration with marketing and sales teams
- Lead activation programs with partners to improve brand visibility
- Visit points of sale regularly to ensure that the brand is visible, and guidelines are respected
- Plan Exclusive SKUs Marketing Plan, Joint Quarterly Marketing Plan, Joint Business Plan, TTL, ATL, BTL Plan
- Execute joint event planning: in-store, roadshows
- Ensure client interaction is conducted in a timely and satisfactory manner
- Work closely with cross-functional teams (e.g. Marketing, Operation and Supply Chain Management) to ensure efficient and effective execution
What you bring:
The ideal candidate for this Trade Marketing Manager role brings a wealth of experience from previous roles. With at least 3 years' experience as a Trade Marketing Manager under your belt, you have proven your ability to manage complex marketing plans and strategies. Your excellent Mandarin fluency, both written and spoken, coupled with good communication skills in English & Malay, will be crucial in this role. Your strong analytic skills, good organization skills, excellent teamwork spirit, time management skills, and creative thinking will set you apart from the rest.
- Minimum 1 year experience managing Watsons/ Guardian Trade Marketing Plan
- Good communication skills in English, Mandarin & Malay
- Proven track record in similar position
- Strong analytic skills
- Good organization skills with the ability to handle multitasks concurrently and meet deadlines
- Excellent teamwork spirit and time management skills
- Creative thinking and ability to generate relevant ideas for brainstorming sessions
What sets this company apart:
Our client is a leading player in their industry, known for their commitment to innovation and excellence. They offer a dynamic and supportive work environment where team collaboration is encouraged. Their focus on continuous learning and development ensures that their employees are always at the forefront of industry trends. This is an exciting opportunity to join a company that values its employees and offers opportunities for growth and advancement.
What's next:
Ready to take the next step in your career? Apply now!
Apply today by clicking on the link!
Do note that we will only be in touch if your application is shortlisted.
Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C
