Senior Brand Manager (FMCG)

A leading organisation in Kuala Lumpur is seeking a Senior Brand Manager to join their fast moving consumer goods team. This role offers you the opportunity to shape and execute comprehensive brand strategies, drive impactful product launches, and collaborate with cross-functional partners in a supportive, inclusive environment.

What you'll do:

As a Senior Brand Manager Fast Moving Consumer Goods based in Kuala Lumpur, you will play a pivotal role in shaping the future of key brands within the organisation. Your day-to-day responsibilities will involve developing holistic strategies that span forecasting, planning, and performance tracking. You will lead product launches with precision managing everything from insight generation to activation planning and work closely with agency partners to deliver compelling media campaigns. By conducting thorough market analyses using recognised tools like IMS or Nielsen, you will uncover valuable insights that inform strategic decisions. Your expertise in overseeing pricing strategies and promotional materials will ensure consistent messaging across all touchpoints. Success in this role requires close collaboration with cross-functional teams as you drive integrated ATL, digital, PR, and trade marketing initiatives. You will also manage marketing budgets effectively while monitoring key performance indicators to refine ongoing strategies. This position offers you the chance to make a tangible impact on brand growth while working within an environment that values teamwork and inclusivity.

• Develop and execute comprehensive 360° brand strategies that encompass forecasting, planning, and performance monitoring across all sales channels.
• Lead product launches from inception to execution by managing insights gathering, activation planning, agency relationships, media strategy, and campaign delivery.
• Drive above-the-line (ATL), digital, public relations (PR), and trade marketing activities by collaborating closely with cross-functional teams to ensure seamless integration.
• Conduct regular market, consumer, and category analysis using tools such as IMS, Nielsen, or Datamonitor to identify actionable insights for brand growth.
• Oversee pricing strategies, product positioning efforts, promotional materials creation, and brand communication tools while maintaining strong agency partnerships.
• Manage variable marketing budgets efficiently to maximise return on investment for all brand activities.
• Monitor brand performance metrics regularly to inform ongoing strategy adjustments and ensure targets are met.
• Work collaboratively with internal stakeholders including sales, supply chain, finance, and external agencies to deliver cohesive brand campaigns.
• Champion the use of data-driven recommendations in all aspects of brand management to support sustainable business growth.
• Ensure compliance with industry regulations and company standards in all marketing communications.

What you bring:

To excel as a Senior Brand Manager Fast Moving Consumer Goods in Kuala Lumpur, you bring proven experience managing brands from concept through execution within the FMCG sector or similar consumer-focused environments. Your analytical strengths allow you to interpret complex market data confidently while making informed recommendations that drive business results. You possess a creative yet practical approach when launching new products balancing innovation with structured project management. Your interpersonal skills foster collaboration across teams; whether working internally or liaising with external agencies. A relevant bachelor’s degree underpins your understanding of marketing principles while hands-on experience using market analysis tools further enhances your strategic capabilities. You demonstrate financial responsibility when handling marketing budgets and show commitment to diversity & inclusion by embracing different viewpoints within your work. Your ability to communicate clearly ensures alignment among stakeholders as you deliver integrated campaigns that resonate across multiple channels.

• 5-6 years of experience managing brands end-to-end within FMCG or similarly fast-moving consumer categories is essential for success in this role.
• A strong analytical capability combined with comfort working with numbers enables you to forecast accurately, analyse complex data sets, and translate insights into actionable plans.
• Proven track record launching new products in the consumer sector supported by robust planning skills and effective project management abilities.
• A creative mindset paired with forward-thinking approaches allows you to innovate while maintaining excellent communication skills for stakeholder engagement.
• Collaboration skills are vital as you work closely with cross-functional partners across departments such as sales, supply chain, finance, and agencies.
• Bachelor’s degree in Marketing, Business Administration, Science, Pharmacy or equivalent qualification provides a solid foundation for this position.
• Experience conducting market analysis using industry-standard tools like IMS/Nielsen/Datamonitor enhances your ability to deliver data-driven recommendations.
• Ability to oversee pricing strategies and product positioning ensures alignment with overall brand objectives.
• Comfort managing variable marketing budgets demonstrates financial acumen necessary for maximising ROI on brand activities.
• Commitment to diversity & inclusion aligns with organisational values promoting better outcomes through varied perspectives.

What sets this company apart:

This organisation stands out for its unwavering commitment to diversity & inclusion believing that reflecting the perspectives of its broad customer base leads to better outcomes for everyone involved. Employees are welcomed into an environment where professionalism is matched by genuine collaboration; every team member’s contribution is valued regardless of background or experience. The company invests heavily in professional development through training programmes designed for continuous learning and career progression. Recognition schemes reward outstanding achievements while health and wellness benefits support employees’ wellbeing both inside and outside the workplace. The culture here is friendly yet driven by shared goals; people thrive because they feel supported by colleagues who care about their success. If you value working somewhere that celebrates difference while fostering personal growth through communal effort this is the place for you.

What's next:

If you are ready to take your career in brand management to new heights within an inclusive FMCG environment apply now!

Apply today by clicking on the link provided.

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C