Marketing Manager (FMCG)

A leading global recruitment company is seeking a talented Marketing Manager to join a renowned fast moving consumer goods organisation based in Kuala Lumpur. This is an exceptional opportunity for you to shape the future of some of the most recognisable brands across Malaysia, Singapore, Indonesia, and Brunei.

What you'll do:

As a Marketing Manager Fast Moving Consumer Goods, you will play an instrumental role in driving the commercial success of leading brands throughout Southeast Asia. Your day-to-day responsibilities will involve crafting robust strategies tailored to diverse markets while ensuring every campaign delivers measurable results. You will collaborate extensively with various departments ranging from eCommerce to Trade Marketing to create integrated plans that enhance consumer engagement at every stage of the journey. By leveraging your analytical skills, you will identify opportunities for growth, address challenges proactively, and ensure each initiative aligns with broader business goals. Your ability to coordinate complex product launches and manage cross-functional projects will be essential as you bring innovative ideas to life in a fast-evolving marketplace.

• Develop comprehensive brand and category strategies that align with market trends and consumer needs across Malaysia, Singapore, Indonesia, and Brunei.
• Drive the creation and execution of annual brand experience calendars while managing advertising budgets to maximise return on investment.
• Deliver topline and bottom line targets for assigned categories by implementing effective marketing plans that support business objectives.
• Identify key issues and barriers affecting brand project implementation and formulate actionable solutions to ensure seamless execution.
• Recommend promotional and merchandising programmes while evaluating their effectiveness in achieving category goals through data-driven analysis.
• Ensure excellence in the implementation of all marketing plans at ground level by collaborating with internal stakeholders and external partners.
• Manage the development of 'path to purchase' initiatives such as brand activations, public relations campaigns, and post-campaign performance reviews.
• Partner with eCommerce teams to integrate brand activation programmes into both major campaigns and ongoing business activities for omnichannel success.
• Work closely with Trade Marketing and Sales teams to build strategic initiatives that foster category management and growth across all channels.
• Coordinate new product launches and relaunches by aligning efforts between supply chain, finance, sales, and senior management.

What you bring:

To excel as a Marketing Manager Fast Moving Consumer Goods, you will bring a wealth of experience from previous roles where you have successfully managed brands within the FMCG industry. Your background should reflect not only technical expertise but also interpersonal strengths such as empathy, collaboration, and adaptability when working across cultures or functions. You are comfortable navigating digital landscapes leveraging analytics tools to inform decisions and can translate complex data into actionable insights that drive business performance. Your approach is grounded in open communication; you value input from others while providing clear guidance during presentations or project briefings. Above all else, your commitment to nurturing team relationships ensures shared success as you champion best practices throughout every aspect of your work

• Hold a degree in marketing or a related business discipline from a recognised institution with strong academic credentials.
• Possess at least seven years of hands-on experience in brand management within the fast moving consumer goods sector, demonstrating consistent achievement of commercial targets.
• Demonstrate advanced digital proficiency by applying up-to-date knowledge of digital strategies, trends, e-platforms, and agency collaboration resulting in proven campaign outcomes.
• Exhibit strong analytical capabilities through experience interpreting retail audit data, consumer panel insights, brand health trackers, and media KPIs for strategic recommendations.
• Showcase an ability to work independently as well as collaboratively across multi-level stakeholder groups within complex organisational structures.
• Display deep understanding of digital ecosystems combined with practical experience deploying brand communications into eCommerce platforms for maximum reach.
• Balance passion for building brands with objective decision-making rooted in facts while maintaining alignment with overall business priorities.
• Communicate ideas clearly through excellent articulation and presentation skills tailored for diverse audiences including senior management.
• Demonstrate creative thinking abilities paired with a strong willingness to learn continuously in response to evolving market conditions.

What sets this company apart:

This organisation stands out as an industry leader known for its unwavering commitment to employee wellbeing and professional growth. With operations spanning multiple countries in Southeast Asia, it offers unparalleled exposure to regional markets while fostering an inclusive environment where every voice is heard. Employees benefit from flexible working opportunities designed to support work-life balance alongside access to extensive training resources that encourage continuous learning. The company’s collaborative ethos means you’ll always have knowledgeable colleagues ready to share insights or lend support making it an ideal place for those who value teamwork as much as individual achievement. Whether you’re looking for career advancement or simply want to make a meaningful impact on beloved household brands, this is an employer dedicated to helping you realise your full potential within a supportive network.

What's next:

If you are ready to take your marketing career further by making a real difference across Southeast Asia’s most exciting markets, this is your moment!

Apply today by clicking on the link provided your next great opportunity awaits.

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C