Head of Marketing (Retail)

A leading regional organisation is seeking a Head of Marketing to shape and elevate its brand presence across Southeast Asia. This pivotal role offers you the opportunity to be the architect behind a compelling global narrative, driving customer acquisition and retention through a blend of creative storytelling and data-driven performance marketing. You will lead a multi-disciplinary team, including creative, communications, and product marketing specialists, ensuring every campaign resonates locally while supporting broader business objectives. The organisation values flexibility, inclusivity, and professional growth, providing an environment where your expertise in both brand management and performance marketing will be celebrated and expanded. If you are passionate about building high-performing teams and thrive in environments that encourage collaboration and innovation, this is your chance to make a significant impact on a rapidly growing market.

• You will have the unique opportunity to define and execute a cohesive go-to-market strategy that spans multiple countries, ensuring every initiative is tailored for local relevance while maintaining global consistency.
• The organisation places strong emphasis on nurturing talent, offering ongoing training opportunities and supportive leadership to help you grow professionally within a collaborative network of experts.
• Flexible working arrangements are available, allowing you to balance your professional ambitions with personal commitments while contributing to an inclusive culture that values diverse perspectives.

What you'll do:

As Head of Marketing, you will play a central role in shaping the organisation’s identity across Southeast Asia. Your day-to-day responsibilities will involve orchestrating multi-channel campaigns that combine creative storytelling with analytical rigour. You will guide your team through every stage of campaign development—from ideation to execution—ensuring each initiative is not only innovative but also relevant to local audiences. By leveraging data insights from various pods within the business, you will continuously refine messaging strategies and refresh creative assets. Your ability to collaborate with country heads ensures that all marketing activities are aligned with both local market needs and overarching business objectives. Success in this role means fostering a culture of teamwork where everyone feels supported in their growth journey while delivering measurable results that drive customer engagement and loyalty.

• Lead the development and execution of comprehensive marketing strategies that enhance brand awareness and reputation across all operating markets.
• Oversee the creative process from concept to delivery, ensuring every campaign is infused with originality and adapted for regional relevance through rigorous localisation checks.
• Own the global go-to-market story by defining clear messaging for each product initiative, articulating what is communicated and why it matters to customers.
• Drive performance marketing efforts by optimising acquisition strategies through paid advertising, search engine optimisation, and marketplace demand generation to attract organic interest.
• Champion customer lifecycle value by managing CRM initiatives designed to keep customers engaged and returning to the ecosystem.
• Implement feedback loops using performance data from cross-functional teams to refine narratives and refresh creative assets for maximum impact.
• Collaborate closely with country heads and business units to ensure marketing strategies align with local profit-and-loss goals as well as group financial targets.
• Mentor, motivate, and support a diverse team of specialists including creative leads, product marketers, and growth associates in achieving their professional potential.
• Communicate marketing performance metrics and strategic visions effectively to senior stakeholders including the CEO and key shareholders.
• Foster an environment of continuous improvement by encouraging knowledge sharing, training opportunities, and collaborative problem-solving among team members.

What you bring:

To excel as Head of Marketing, your background should reflect substantial experience leading regional teams in complex organisational settings. Your proven track record in both brand management—where you have shaped compelling narratives—and performance marketing—where you have driven successful acquisition campaigns—will be essential. You bring deep market knowledge informed by hands-on exposure to Southeast Asian consumer trends as well as familiarity with technology-driven sectors. Your analytical skills enable you to interpret intricate data sets for strategic decision-making while your interpersonal abilities foster trust among colleagues at all levels. You are known for nurturing talent through mentorship, creating spaces where individuals feel empowered to share ideas openly. Your commitment to inclusivity ensures everyone’s voice is heard; meanwhile, your adaptability allows you to thrive amid change without losing sight of long-term objectives. These qualities position you perfectly for success in this influential role.

• Minimum 12–15 years’ experience in marketing roles with at least 5 years spent in senior leadership positions managing regional teams across multiple markets.
• Demonstrated expertise in both brand management—including narrative development and reputation building—and performance marketing such as acquisition campaigns and CRM initiatives.
• In-depth understanding of consumer trends within Southeast Asia as well as familiarity with electronics or pre-owned device markets.
• Proven ability to interpret complex operational and financial data sets in order to project marketing return on investment (ROI) and adjust strategies responsively.
• Natural aptitude for building supportive teams through mentoring, motivation, and collaborative leadership practices within digital-first environments.
• Exceptional communication skills enabling effective presentation of strategic visions and performance outcomes to executive stakeholders.
• Experience implementing feedback mechanisms that use real-time data insights for continuous improvement of marketing narratives and creative assets.
• Track record of aligning marketing strategies with local profit-and-loss goals while supporting overall group financial targets.
• Commitment to fostering an inclusive workplace culture where diverse perspectives are valued and professional development is encouraged through training opportunities.
• Ability to work flexibly within fast-evolving environments while maintaining dependable relationships across departments.

What sets this company apart:

This organisation stands out for its dedication to delivering exceptional experiences throughout the device lifecycle—not limited solely to trading or financing but encompassing holistic solutions that empower customers at every stage. As part of a forward-thinking team committed to digital transformation, you will benefit from access to cutting-edge resources designed for continuous learning. The company’s culture prioritises collaboration over hierarchy; here, supportive leadership encourages open dialogue so everyone can contribute meaningfully regardless of their background or tenure. Flexible working arrangements allow employees greater autonomy over how they achieve their goals while generous training programmes ensure ongoing professional development. Diversity is celebrated as a source of strength: people from under-represented groups are actively welcomed into an environment where their perspectives enrich collective outcomes. By joining this organisation, you become part of a network dedicated not just to commercial success but also personal fulfilment—making it an ideal place for those who value connection alongside achievement.

What's next:

If you are ready to take on a transformative leadership role where your expertise will shape the future of marketing across Southeast Asia, we invite you to apply now!

Apply today by clicking on the link provided.