Brand Manager

This role is perfect for someone who thrives on shaping and executing end-to-end brand strategies across a diverse product portfolio. You will be at the forefront of annual brand planning, driving innovation, pricing strategies, and integrated communications to achieve sustainable market share growth, revenue, and profitability.

What you'll do:

As a Brand Manager, you will play an instrumental role in shaping the future of key brands by overseeing their strategic direction from conception through execution. Your day-to-day activities will involve collaborating with cross-functional teams to ensure seamless delivery of marketing campaigns, managing agency partners for creative output, analysing market trends using industry-leading tools like Nielsen Discover and Kantar World Panel, and driving product innovations based on deep consumer understanding. Success in this role requires you to balance creativity with analytical rigour while maintaining close alignment with business KPIs. You will also be responsible for prudent budget management, ensuring every initiative delivers measurable value. By fostering strong partnerships both internally and externally, you will help create compelling brand experiences that resonate with consumers while supporting the company’s long-term growth ambitions.

• Develop and implement annual brand plans that align with overall business objectives such as market share, revenue, and profit targets.
• Formulate clear objectives and strategies for managing a designated product portfolio, ensuring all marketing activities support the company’s direction.
• Lead the creation and execution of integrated above-the-line (ATL) and below-the-line (BTL) marketing campaigns to ensure timely launches and effective communication.
• Manage relationships with creative and production agencies to deliver consistent brand messaging across all touchpoints through high-quality communication materials.
• Drive product innovation or renovation by identifying opportunities from consumer insights, conceptualising new products, conducting research, preparing launch plans, and evaluating post-launch performance.
• Monitor advertising and promotional budgets as well as profit and loss statements to ensure all activities meet profitability targets and deliver strong return on investment.
• Collaborate with Trade Marketing teams to develop account-exclusive initiatives that support portfolio growth and strengthen customer relationships.
• Analyse Nielsen data along with sell-in and sell-out figures to optimise marketing plans, including preparing detailed campaign post-evaluation reports.
• Continuously review market dynamics and consumer insights to identify risks or opportunities, proposing timely counter-strategies that support business objectives.
• Undertake additional responsibilities as required to support evolving business priorities and organisational goals.

What you bring:

To excel as a Brand Manager in this dynamic environment, your background should reflect substantial experience within FMCG marketing roles where you have successfully managed brand portfolios from strategy through execution. Your expertise should encompass both traditional and digital marketing channels, enabling you to craft integrated campaigns that engage diverse audiences. A keen eye for detail combined with an empathetic approach ensures your strategies are both data-driven and consumer-centric. Your ability to foster positive relationships—whether coordinating with agencies or partnering internally—will be crucial in achieving shared goals. Additionally, your commitment to continuous learning means you stay ahead of industry trends while nurturing those around you through knowledge sharing. Adaptability is key; you thrive when balancing multiple projects simultaneously without compromising quality or timelines. Above all else, your passion for building brands shines through in every project you undertake.

• Hold a degree in Marketing Management or another relevant Business qualification which underpins your understanding of core marketing principles.
• Bring at least five years of hands-on experience within the fast-moving consumer goods (FMCG) industry, demonstrating your ability to manage complex portfolios effectively.
• Demonstrate high levels of initiative combined with a result-oriented mindset that enables you to deliver against challenging targets consistently.
• Possess strong analytical skills complemented by creative thinking abilities that allow you to translate consumer insights into actionable strategies.
• Exhibit excellent interpersonal and communication skills which facilitate productive collaboration across teams and external partners alike.
• Show proficiency in running advanced analytics tools such as Nielsen Discover and Kantar World Panel for robust market analysis.
• Display proven capability as a dependable team player who takes initiative yet remains considerate of group objectives when working independently or collaboratively.
• Have experience managing advertising & promotional spend efficiently while maximising return on investment for all campaigns undertaken.
• Demonstrate sensitivity towards changing market dynamics by proactively identifying risks or opportunities through continuous monitoring of consumer behaviour trends.
• Applicants should be Malaysian citizens or hold relevant residence status as required by local regulations.

What sets this company apart:

This organisation stands out as a leader within the Fabric Home Care sector due to its unwavering commitment to quality, innovation, and employee wellbeing. The company fosters an inclusive culture where collaboration is encouraged at every level—ensuring everyone’s voice is heard regardless of background or tenure. Employees benefit from flexible working arrangements designed to promote work-life balance alongside generous training programmes aimed at supporting both personal growth and professional advancement. The leadership team is approachable and genuinely invested in helping staff reach their full potential through regular feedback sessions and mentorship opportunities. With access to cutting-edge resources plus exposure to some of the most respected minds in FMCG marketing today, joining this team means becoming part of a network dedicated not only to commercial success but also social responsibility within the communities they serve. If you are looking for an environment where your contributions matter—and where teamwork drives real change—this is the place for you.

What's next:

If you are ready to take your career in brand management to new heights within an inspiring team environment, we encourage you to apply now!

Apply today by clicking on the link provided—your next great opportunity awaits!

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C