Sports Marketing Executive

A global sportswear brand is seeking a passionate and resourceful Sports Marketing Executive to join their team in Kuala Lumpur. This is an opportunity for you to immerse world of sports marketing, where your enthusiasm for building relationships with athletes, coaches, and associations will be highly valued. You will play a pivotal role in amplifying the brand’s presence across Malaysia by supporting high-impact campaigns, grassroots activations, and event sponsorships.

What you'll do:

• Cultivate strong working relationships with local athletes, coaches, associations, academies, and other stakeholders to enhance the brand’s visibility and reputation within the sporting community.
• Coordinate quarterly seeding of key campaign products and collaborate closely with partners on content creation that resonates with target audiences.
• Monitor athlete performances at local and regional games while liaising with the communications team to maximise media opportunities and coverage.
• Engage athletes on special occasions such as birthdays or sporting milestones through thoughtful gestures that reinforce positive connections.
• Expand the network of athletes, coaches, and academies by actively scouting emerging talents at events and leveraging existing contacts for referrals.
• Track trends on relevant social platforms including national sports association pages to identify new stars and trending conversations within the industry.
• Organise training clinics or product trials with athletes, coaches, or academies to drive grassroots engagement and foster brand loyalty.
• Explore opportunities for grassroots activations and event sponsorships while securing venue branding partnerships with academies, associations, and venue owners.
• Support the Marketing Manager in executing company-wide events, campaigns across various brand categories, and local trade shows by coordinating logistics and creative assets.

What you bring:

• Possess at least a Bachelor’s Degree or equivalent qualification in any field; preference given to those with backgrounds in Marketing, Advertising/Creative or Communications.
• Bring a minimum of three years’ experience in sports or trade marketing management where you have successfully supported multi-faceted campaigns or events.
• Showcase excellent interpersonal skills that enable you to connect authentically with athletes, coaches, associations, vendors, and internal teams alike.
• Display resilience under pressure by managing tight deadlines effectively while balancing several projects simultaneously without compromising quality.
• Exhibit a keen interest in current affairs related to sports, keeping you informed about industry trends that can influence marketing strategies.
• Maintain a high level of attention to detail coupled with strong follow-through skills that ensure plans are executed flawlessly from start to finish.
• Present yourself professionally when interacting with athletes or representatives from national sports associations (NSAs) or national Olympic committees (NOCs).

What sets this company apart:

This organisation stands out as a global leader in athletic apparel renowned for its unwavering commitment to excellence both on and off the field. With access to international resources yet autonomy at the local level: team members enjoy best-of-both-worlds experiences that foster creativity without sacrificing structure. Above all: this employer believes success is shared—celebrating wins together while supporting each other through challenges—making it an ideal place for those who value connection just as much as achievement.

What's next:

If you are ready to take your career in sports marketing further within an inspiring environment where your passion makes a difference every day—this is your moment!

Apply today by clicking on the link provided—we look forward to discovering how you can help shape our journey.

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C