Group Brand Manager (FMCG)

A leading organisation in Kuala Lumpur is seeking a Group Brand Manager to champion the strategic development, execution, and management of a diverse portfolio of brands. This is an exceptional opportunity for you to make a significant impact by driving brand growth and equity across multiple products and markets.

What you'll do:

As Group Brand Manager based in Kuala Lumpur, you will play a pivotal role in shaping the future of several high-profile brands. Your day-to-day responsibilities will involve working collaboratively with cross-functional teams to ensure seamless execution of marketing strategies that drive both brand equity and commercial success. You will be instrumental in developing new products that open up exciting avenues for growth while overseeing campaigns that engage consumers across diverse markets. By guiding your team with empathy and clarity, you will foster an environment where creativity thrives and objectives are consistently achieved. Your ability to analyse market trends will help uncover valuable insights that inform decision-making at every level. This is a unique opportunity for you to leverage your experience in brand management while making meaningful contributions to an organisation committed to excellence.

• Drive the strategic development, execution, and management of multiple brands within the organisation’s portfolio, ensuring alignment with overall business objectives.
• Develop new products in collaboration with relevant teams to generate fresh sources of growth and expand market reach.
• Oversee the implementation of comprehensive marketing strategies including campaigns, events, public relations initiatives, and communications plans.
• Work closely with the Sales team to enable them to meet commercial objectives by providing effective tools, materials, and presentations tailored to their needs.
• Guide the day-to-day activities of the marketing team reporting directly to you, fostering a collaborative and supportive environment.
• Ensure that all marketing objectives are implemented efficiently by coordinating efforts across the marketing department.
• Collaborate with product management teams to define impactful marketing materials and programmes that resonate with target audiences.
• Analyse market trends and consumer behaviour by conducting market research and competitive analysis to identify opportunities for brand growth.
• Manage advertising and promotional budgets for all brands under your portfolio, ensuring optimal allocation of resources for maximum impact.

What you bring:

To excel as Group Brand Manager, you will bring extensive experience managing brands within fast-moving consumer goods environments or similar sectors. Your deep understanding of market dynamics will allow you to interpret consumer behaviour accurately while identifying untapped areas for expansion. You possess strong analytical abilities complemented by creative thinking which enables you to design compelling campaigns that resonate widely. Your collaborative approach fosters trust among colleagues as you guide them towards shared goals; meanwhile your attention to detail ensures flawless execution at every stage. With proven leadership capabilities rooted in empathy and supportiveness, you inspire those around you while maintaining focus on organisational priorities. Your entrepreneurial spirit drives innovation as you seek out new branding opportunities that elevate product visibility.

• Bachelor’s degree in Marketing or related field is required for this position as it ensures foundational knowledge essential for success.
• At least eight years’ proven experience in brand management within FMCG or similar industries demonstrates your capability to handle complex portfolios.
• A background in market analysis equips you with the skills needed to interpret consumer data and identify emerging opportunities for growth.
• Experience executing successful marketing campaigns showcases your ability to deliver results through creative strategy implementation.
• Demonstrated ability to lead teams effectively highlights your interpersonal skills and capacity for nurturing talent within a collaborative setting.
• Proficiency in cross-functional collaboration enables you to work seamlessly with Sales, Product Management, and other departments.
• Attention to detail ensures accuracy in campaign execution and resource allocation across multiple projects simultaneously.
• An entrepreneurial mindset allows you to spot original branding opportunities that set products apart from competitors.
• Excellent communication skills facilitate clear messaging both internally among teams and externally with stakeholders.

What sets this company apart:

This organisation stands out due to its unwavering commitment to fostering an inclusive culture where every team member’s voice is valued. Employees benefit from flexible working arrangements designed to support work-life balance while encouraging ongoing professional development through targeted training programmes. The company’s supportive leadership style creates an environment where collaboration flourishes—enabling individuals not only to grow their own careers but also contribute meaningfully towards collective success. With access to knowledgeable mentors and dependable networks across departments, you’ll find yourself part of a community dedicated both to personal achievement and organisational excellence. The emphasis on teamwork ensures that everyone shares in accomplishments while learning from one another along the way.

What's next:

If you’re ready to take your career in brand management to new heights within a collaborative and supportive environment, this is your moment—don’t miss out!

Apply today by clicking on the link below; join a team where your expertise will be valued and your potential realised.

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C