Our client is seeking a Senior Brand Manager with a strong background in FMCG. This role offers an exciting opportunity to develop and execute winning brand strategies across all channels, driving consumer demand and delivering market share targets. The successful candidate will be responsible for identifying key consumer insights, preparing product line objectives, and building a robust pipeline of innovative products.
What you'll do:
As a Senior Brand Manager, you will play a pivotal role in shaping the future of our client's brand portfolio. Your primary responsibility will be to develop and implement strategic plans that drive consumer demand and deliver market share targets. You will actively identify key consumer insights and apply them across aspects of the brand strategy. Additionally, you will prepare product line objectives for medium/long term plans, build a robust pipeline of innovative products, and manage product lifecycle. Your analytical skills will be crucial in undertaking regular market analysis on brand & promotion performance, tracking ROI of major brand activations for future optimization, and analyzing sales performance trends.
- Develop winning brand strategy across all channels
- Identify key consumer, category and market insights
- Prepare assigned product line objectives for medium/long term plan
- Build robust pipeline of new innovation products
- Undertake regular market analysis on brand & promotion performance
- Analyze sales performance trends and competitive strategies
- Manage relationships with opinion leaders and/or dermatologists community
- Develop and execute i360 marketing campaigns within key regulatory guidelines
- Lead brand projects with internal and external stakeholders
What you bring:
The ideal candidate for the Senior Brand Manager position brings a wealth of experience in brand management within an FMCG MNC. You possess at least a Bachelor's degree in Marketing/Business or Science, coupled with excellent communication and presentation skills. Your strong command of English enables you to effectively communicate your ideas to various stakeholders. As a team player, you are known for your analytical abilities, organisational prowess, project management skills, and positive work attitude. Your previous experience launching products and running digital campaigns in the consumer world will be invaluable as you navigate this role.
- Bachelor's degree in Marketing/ Business and/or Science degree
- Minimum of 5 years of work experience in brand management in an FMCG MNC
- Good communication and presentation skills with a strong command of English
- Strong team player with good analytical, organisational and project management skills
- Positive work attitude with experience in product launch & digital campaigns in consumer world
What sets this company apart:
Our client is a leading player in the FMCG industry, known for their commitment to innovation and excellence. They offer a dynamic and inclusive work environment where every team member's contribution is valued. Their focus on continuous learning and development ensures that their employees are always at the forefront of industry trends. This is an exceptional opportunity to join a company that not only values its employees but also offers them the chance to make a real difference.
What's next:
Ready to take your career to the next level? Apply now!
Apply today by clicking on the link. Don't miss out on this exciting opportunity!
Do note that we will only be in touch if your application is shortlisted.
Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C
