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Head of Marketing (Beverage Chain)

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Our client is seeking a dynamic and experienced Head of Marketing for their beverage division. This role will play a pivotal part in shaping the brand's identity, driving customer engagement, and executing strategic marketing campaigns. The successful candidate will be responsible for developing and implementing marketing strategies that resonate with their target audience, ultimately contributing to their growth and market leadership.

What you'll do:

As the Head of Marketing for the Beverage division, you will play a crucial role in shaping the brand's identity. Your responsibilities will include developing a comprehensive marketing strategy that aligns with the brand's objectives. You will also lead digital marketing efforts, monitor campaign performance, conduct market research, build relationships with key stakeholders, and manage the marketing budget.

  • Develop a comprehensive marketing strategy that aligns with the brand's objectives and overall business goals
  • Define and communicate the brand's unique value proposition and positioning in the market
  • Establish brand guidelines and ensure consistent brand messaging across all marketing channels
  • Conceptualise, plan, and execute integrated marketing campaigns to drive brand awareness, customer acquisition, and retention
  • Collaborate with cross-functional teams to create compelling campaigns that span traditional and digital platforms
  • Lead digital marketing efforts, including social media, email marketing, and online advertising
  • Monitor and optimise digital campaigns to ensure maximum reach, engagement, and return on investment
  • Conduct market research to identify consumer trends, preferences, and competitive landscape
  • Utilise data-driven insights to refine marketing strategies and adapt to changing market dynamics
  • Build and nurture relationships with media, influencers, and industry stakeholders to enhance brand visibility

What you bring:

As the Head of Marketing for our Beverage division, your proven experience in developing successful marketing strategies will be invaluable. You'll bring a strong understanding of current online marketing concepts along with previous experience in a similar role. Your leadership skills will enable you to set priorities effectively while your analytical mindset will help solve problems efficiently. Excellent communication skills are also essential for this role.

  • Proven experience in developing and implementing successful marketing strategies
  • Strong understanding of current online marketing concepts, strategy and best practice
  • Experience in ecommerce, SEO, PPC, Email marketing, and social media
  • Previous experience in a similar digital marketing role
  • Leadership skills with the ability to set and prioritise goals
  • Analytical mindset with great problem-solving abilities
  • Excellent communication skills both verbal & written

What sets this company apart:

Our client is an industry leader in the Food & Beverage sector. They are known for their innovative approach to marketing and their commitment to creating a positive impact on their customers' lives. They offer a supportive and inclusive work environment, with opportunities for professional growth and development.

What's next:

If you're ready to take your career to the next level and make a significant impact on a leading brand, apply today!

Apply today by clicking on the link!

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C

Contract Type: FULL_TIME

Specialism: Marketing

Focus: Product / Brand Marketing

Industry: Retail

Salary: Negotiable

Workplace Type: On-site

Experience Level: Senior Management

Location: Kuala Lumpur

Job Reference: 9S9JFC-E802F39A

Date posted: 4 February 2025

Consultant: Beatrice Chin

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