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Senior Marketing Executive (F&B /Dine In)

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Our client seeks a Senior Marketing Executive passionate about the F&B industry. This role involves crafting and executing marketing strategies to boost brand value, awareness, and market share, managing campaigns, collaborating with agencies, and exploring emerging media platforms.

What you'll do:

As a Senior Marketing Executive in the F&B industry, you will play a pivotal role in shaping the company's brand image. Your primary responsibility will be to develop and implement marketing activities that increase brand value, awareness, and market share. You will work closely with the Marketing Manager and cross-functional teams to align marketing efforts with business objectives. Your ability to manage digital campaigns with a focus on optimizing performance through A/B testing and data-driven decisions will be crucial. Additionally, your role will involve fostering collaborative relationships with agencies to encourage innovative ideas.

  • Assist in developing and delivering national marketing campaigns, ensuring smooth execution from concept to post-campaign evaluation.
  • Independently manage specific projects, including goal setting, sales projection, budget management, and in-store execution.
  • Monitor and track campaign progress in real time, adjusting strategies based on data insights and market dynamics.
  • Coordinate with external creative, media, production, and PR agencies to ensure high-quality deliverables and adherence to timelines.
  • Establish strong partnerships with vendors to negotiate favourable terms and improve operational efficiency.
  • Collaborate on media planning and placement across channels (TV, Print, Radio, Digital, etc.) to drive trial and repeat usage.
  • Support initiatives to enhance brand position and perception, ensuring adherence to brand guidelines and compliance with trademarks and logos.
  • Conduct competitor analysis regularly to maintain a competitive edge in the market.

What you bring:

The ideal candidate for this Senior Marketing Executive role brings a wealth of experience in the F&B or retail management sector. With a proven track record of planning and executing successful marketing campaigns, you understand how to drive measurable business outcomes. Your hands-on experience with media planning and managing agency relationships will be invaluable in this role. You are adept at using marketing automation tools and CRM platforms to streamline processes. Additionally, your ability to lead crisis management in marketing situations, ensuring brand integrity, sets you apart.

  • Possess at least Degree in Business Studies/Marketing or equivalent.
  • Has F&B or retail management experience in relevant working environment.
  • <5 years of experience in marketing, preferably in the F&B industry or a fast-paced consumer-driven sector.
  • Proven track record of planning and executing successful marketing campaigns that drive measurable business outcomes.
  • Hands-on experience with media planning and managing agency relationships.
  • Experience in marketing automation tools and CRM platforms to streamline processes.

What sets this company apart:

Our client is a leading player in the F&B industry, known for their innovative approach to dining experiences. They offer a dynamic work environment where creativity and strategic thinking are highly valued. The company is committed to fostering an inclusive culture that encourages collaboration and continuous learning. This is an exciting opportunity to join a team that is passionate about food and beverage culture, and dedicated to delivering exceptional customer experiences.

What's next:

Ready to take your marketing career to the next level? Don't miss out on this exciting opportunity!

Apply today by clicking on the link! We can't wait to hear from you.

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C

Contract Type: FULL_TIME

Specialism: Marketing

Focus: Product / Brand Marketing

Industry: Retail

Salary: Negotiable

Workplace Type: On-site

Experience Level: Associate

Location: Kuala Lumpur

Job Reference: Z0BC2E-F3DEF4A2

Date posted: 16 January 2025

Consultant: Beatrice Chin

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