Our client is a rapidly expanding Food & Beverage company with a strong presence in Thailand and entered into Malaysia in 2023. They are seeking an enthusiastic, results-driven Marketing Manager to join their dynamic team. This role offers the opportunity to develop and implement marketing strategies for a new market, contribute insights, tackle challenges, and create effective tactics to successfully introduce the brand to Malaysia.
What you'll do:
As the Marketing Manager, you will play a pivotal role in introducing our client's brand to the Malaysian market. You will be responsible for developing a fitting marketing strategy that resonates with the local audience. Your role involves not just strategizing but also executing these strategies effectively. From analyzing sales data and market trends to crafting compelling messages for advertising campaigns, your work will directly influence the brand's success in this new market. You will also be expected to adapt brand materials across various touchpoints, ensuring they align perfectly with the Malaysian target audience's preferences. Additionally, you will formulate digital content plans that reflect the brand's essence while maximizing budget efficiency.
- Develop a fitting marketing strategy for the Malaysian market
- Actively contribute insights and create effective tactics to introduce the brand to Malaysia
- Forge a compelling brand strategy that elevates the brand's status in Malaysia
- Analyze sales, market, consumer research and brand analysis to create and manage marketing campaigns
- Lead strategic marketing communications plan both online and offline
- Conduct monthly market analysis and communication report
- Craft messages for art direction briefs, assume the role of a copywriter, media planning and optimize advertisements
- Adapt brand materials through all touchpoints to ensure an ideal fit for the Malaysian target market
- Formulate and craft a digital content plan that aligns with the brand essence and online landscape
What you bring:
The ideal candidate for this Marketing Manager position brings along a minimum of three years' experience in marketing or advertising/media agency roles. You possess strong business acumen and problem-solving skills, which will be crucial in navigating the challenges of a new market. Your proficiency in English and BM will enable you to communicate effectively with various stakeholders. As an inclusive team player, you thrive in a start-up environment where everyone's contributions are valued. Your resourcefulness and eagerness to drive impact will be key in achieving the company's ambitious goals.
- Bachelor’s degree in business or marketing fields
- Minimum 3 years experience in Marketing-related or advertising/media agency roles
- Proficiency in English and BM
- Self-driven, accountable and passion for results
- Resourceful, energetic, and eager to drive impact
- Adaptive, innovative, agile mindset
- Strong business acumen with adept problem-solving skills
- Inclusive team player in an empowered start-up environment
- Proficient analytical skills for financial and operational analyses
What sets this company apart:
Our client is a fast-growing F&B company that values meritocracy and offers great opportunities for career growth. They have a results-driven culture where performance is the only measure of success. The working environment is fast-paced, energetic, and fun with a flat hierarchy where everyone works closely as a team. This is an exciting opportunity to join a young team with a clear growth trajectory.
What's next:
Ready to take on this exciting challenge? Don't wait any longer!
Apply today by clicking on the link! Please note that only shortlisted candidates will be contacted.
Do note that we will only be in touch if your application is shortlisted.
Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C
