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Brand Strategy Manager

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BRAND STRATEGY MANAGER Salary: Competitive and based on experience Location: Kuala Lumpur Keywords: Brand Strategy, Manager, Retail

Our client is on the hunt for a Brand Strategy Manager with strong storytelling abilities to join their team in Kuala Lumpur. This role offers an exciting opportunity to shape and drive brand strategy within a dynamic retail environment. The successful candidate will have the chance to work with a diverse team, contribute to high-impact projects, and play a key role in shaping the company's brand narrative.


* Opportunity to shape and drive brand strategy
* Work within a dynamic retail environment
* Play a key role in shaping the company's brand narrative


What you'll do:


As a Brand Strategy Manager, you will be at the forefront of developing and implementing brand strategies that align with business objectives. You'll collaborate with various teams, ensuring brand consistency across all platforms. Your strong storytelling abilities will be crucial in crafting compelling brand narratives that resonate with our target audience. Additionally, you'll monitor market trends and competitor activities, using this information to identify opportunities for promotion and growth. This role also involves overseeing new and ongoing marketing and advertising activities.


* Develop and implement brand strategies to achieve business objectives
* Collaborate with cross-functional teams to ensure brand consistency
* Conduct market research to identify opportunities for promotion and growth
* Leverage strong storytelling abilities to craft compelling brand narratives
* Monitor market trends and competitor activities to identify opportunities and key issues
* Oversee new and ongoing marketing and advertising activities


What you bring:


The ideal Brand Strategy Manager will bring proven experience from a similar role within the retail sector. You'll have a strong understanding of brand development and multichannel marketing concepts. Your excellent communication skills, coupled with your knack for storytelling, will enable you to craft compelling brand narratives that engage our target audience. Your ability to conduct robust market research will be essential in identifying opportunities for promotion and growth. Experience overseeing marketing/advertising activities is also required, along with the ability to work collaboratively with cross-functional teams.


* Proven experience as a Brand Manager or similar role in the retail sector
* Strong understanding of brand development and multichannel marketing concepts
* Excellent communication skills with a knack for storytelling
* Ability to conduct robust market research
* Experience overseeing marketing/advertising activities
* Ability to work collaboratively with cross-functional teams


What sets this company apart:


This is an exciting opportunity to join a dynamic retail company that values collaboration, creativity, and commitment. They are known for their inclusive culture that encourages teamwork and innovation. They offer flexible working opportunities, generous pensions contributions, training opportunities, making it an ideal place for those looking to grow their career in a supportive environment.

What's next:


Ready to take your career to the next level? Don't miss out on this exciting opportunity!


Apply today by clicking on the link!

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C

Contract Type: FULL_TIME

Specialism: Marketing

Focus: Product / Brand Marketing

Industry: Marketing

Salary: MYR21,000 - MYR144,000 per annum + Market Aligned

Workplace Type: On-site

Experience Level: Mid Management

Location: Kuala Lumpur

Job Reference: DUP0WS-566AA40C

Date posted: 28 November 2024

Consultant: Christie Cheah

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