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Marketing Manager (F&B)

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Our client is seeking a Marketing Manager to be the marketing lead for their food and beverage business. This role offers the opportunity to contribute to building brand equity and channel performance across various platforms such as dine-in, delivery, and takeaway services. The successful candidate will be instrumental in driving sustainable and profitable sales growth for the company by implementing both short-term and long-term marketing strategies.

What you'll do:

As a Marketing Manager in the food and beverage sector, you will be at the forefront of developing innovative marketing strategies that drive brand awareness and improve outlet sales. You will conduct comprehensive market research to understand evolving trends, manage collaborations, plan events, oversee campaigns, and ensure effective communication with internal and external teams. Your analytical skills will be crucial in evaluating campaign performance and providing actionable insights for improvement. Additionally, you will be responsible for planning necessary campaign collaterals and undertaking any other tasks assigned by the management.

  • Identify, develop, and implement strategic marketing partnership/campaign plans with the objective of enhancing brand awareness and improving outlet sales
  • Conduct market research and analysis to evaluate market trends
  • Manage all partnerships, collaborations, on-ground events, campaigns, and promotions
  • Analyse performance of ongoing campaigns and provide insights for improvement
  • Develop post-promotion and campaign analysis reports
  • Plan out collaterals needed for campaigns
  • Undertake any ad hoc tasks assigned by the management

What you bring:

The ideal candidate for this Marketing Manager role brings a wealth of experience in food & beverage marketing. The candidate is initiative-driven with a results-oriented mindset that identify opportunities for strategic partnerships and campaigns. Strong presentation skills allow to effectively communicate ideas while analytical skills to evaluate market trends and campaign performances. Experience in both online and offline marketing as well as key account management is essential.

  • Solid relevant experience in food & beverage marketing
  • Initiative-driven with a results-oriented mindset
  • Strong presentation skills
  • Proficient analytical skills
  • Experience in online and offline marketing
  • Experience in key account management

What sets this company apart:

The business has over 30+ outlets and has rapid plans to grow in the near term. A highly recognisable brand within F&B business, you will work closely with the founding team in strengthening their brand presence.

What's next:

Ready to take your career to new heights? Apply now!

Apply today by clicking on the link!

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C

Contract Type: FULL_TIME

Specialism: Marketing

Focus: Product / Brand Marketing

Industry: Retail

Salary: Negotiable

Workplace Type: On-site

Experience Level: Mid Management

Location: Kuala Lumpur

Job Reference: 0Y7EBR-C38C921C

Date posted: 02 September 2024

Consultant: Beatrice Chin

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