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Brand Manager (Fast-Moving Consumer Goods)

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An exciting opportunity has arisen for a seasoned Brand Manager (Fast-Moving Consumer Goods) to join a dynamic and fast-paced environment.

The successful candidate will be responsible for leading brand vision, driving brand strategy, and ensuring alignment with business goals. This role offers the chance to work on market-leading brands, stay current on market trends, and play a pivotal role in shaping the future of the company's brand portfolio. The role is based in the vibrant city of Penang.

  • Lead and support brand vision and strategy
  • Stay current on market trends and competition activities
  • Work closely with internal and external teams to execute marketing initiatives

What you'll do:

As a Brand Manager (Fast-Moving Consumer Goods), you will be at the forefront of our marketing efforts. You will work closely with senior management to develop and implement effective brand strategies that align with our business goals. Your role will involve identifying research needs, analysing market insights, creating marketing initiatives, and overseeing their execution. You will also be responsible for managing our digital strategy and content development. This role requires a strategic thinker with strong leadership skills who can oversee all branding/marketing directions to ensure consistency with our product brand strategies.

  • Collaborate with senior management to lead and support brand vision, drive brand strategy and architecture to achieve business goals.
  • Identify research needs, analyse research findings, market insights and opportunities, taking the lead to execute them within the organisation.
  • Create, execute, manage marketing initiatives including managing the brand communications strategy using a variety of media and channels.
  • Lead the execution of digital strategy and content development ensuring high-quality assets within the organisation.
  • Oversee all branding/marketing directions to ensure consistency with product brand strategies within the organisation.
  • Establish, lead and manage the marketing budgets in collaboration with senior management.
  • Evaluate and review budget and performance for all marketing initiatives.

What you bring:

The ideal candidate for this Brand Manager (Fast-Moving Consumer Goods) position brings a wealth of experience in Marketing/Branding within the FMCG sector. You should hold a Bachelor’s degree in Marketing or a related field or equivalent. Your strong communication skills will enable you to effectively convey ideas and strategies across various levels within the organisation. Extensive experience in digital marketing in retail channels is essential for this role. Familiarity with IT/ window applications and a strong business acumen, creativity, lateral and critical thinking, problem-solving skills will set you apart in this role.

  • Minimum of 5 years of Marketing/Branding experience in F MCG sector with excellent understanding of full marketing mix.
  • Bachelor’s degree in Marketing or related field or equivalent.
  • Strong communication skills, both verbal and written.
  • Extensive experience in digital marketing in retail channel experience.
  • Familiarity with IT/ window applications.
  • Strong business acumen, creativity, lateral and critical thinking, problem-solving skills.

What sets this company apart:

Our client is a leading player in the FMCG sector with a reputation for excellence. They are known for their commitment to innovation and quality, offering an extensive range of products that are loved by consumers worldwide. They offer a dynamic and fast-paced work environment where every day brings new challenges and opportunities. They believe in nurturing talent and provide ample opportunities for growth and development.

What's next:

Ready to take your career to the next level? Apply now!

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C

Contract Type: FULL_TIME

Specialism: Marketing

Focus: Product / Brand Marketing

Industry: FMCG

Salary: MYR112,000 - MYR168,000 per annum

Workplace Type: On-site

Experience Level: Senior Management

Location: Penang

Job Reference: DFLGJX-16E6AC6B

Date posted: 23 May 2024

Consultant: Jack Moh

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