kuala-lumpurmarketing/product-brand-marketing2024-01-122024-03-12fmcgKuala Lumpur Kuala Lumpur MYRobert Waltershttps://www.robertwalters.com.myhttps://www.robertwalters.com.my/content/dam/robert-walters/global/images/logos/web-logos/square-logo.pngtrue
An exciting Regional Category Manager job has just become available at one of the most respected FMCG firms based in Malaysia, reporting directly to the Regional Marketing Director.
About the Regional Category Manager Role: In this business critical role you will be responsible for driving category growth and development and leading regional marketing initiatives; accountable for the execution and evaluation of NPD activities and key global campaigns across all markets within the region.
Lead category development and devise category growth plan at zone level. Work closely with respective business manager and country marketing to consolidate regional opportunities and generate scale at zone level
Understand category core consumer needs, consumption occasions, purchase motivations to identify core business opportunities and priorities for assigned categories within South Asia markets
Prepare and align long-term strategic category growth plan for South Asia markets in order to achieve brand and category performance, taking into consideration inputs from respective markets
Monitor global/zone market trend and local key competitors to run business analysis
Prepare and consolidate management reports and category performance (market share, product and pricing information and analysis, etc.), working with local business managers, local marketing team and business analytic and insights team
Be the point of contact and knowledge centre for any matter from headquarters, zone and local markets/countries
Collaborate with global marketing and act as bridge between global marketing and local marketing team to execute any global NPD, advertising campaigns and events in the market as required
Work with key stakeholders including technical services (R&D, regulatory affairs, packaging development), finance, legal, business manager and country marketing to support markets to develop winning NPDs and key campaigns
Coordinate with insights and analytic team to conduct market research and analytic to support business needs
Drive new product development at zone (or multiple countries) level in line with global/zone category growth direction and approval procedures
To succeed in this Regional Category Manager job, you will need to have the ability to work effectively and co-operatively with key stakeholders, across borders and internal matrix.
Degree holder in business, marketing or related disciplines, MBA is an added advantage
Minimum of five years of category management experience in FMCG with solid experience in new product development
Good command of written and spoken English, preferably multilingual in any local language
Disciplined, action-oriented, self-motivated, able to work independently, innovative
Good analytical and strategic thinking skills
Team player, excellent interpersonal skills, enthusiastic and determined to succeed in a challenging environment
Demonstrate judgement to define category development towards company goals
Pursues innovation and change with a mindset of continuous improvement
This FMCG firm needs no introduction and is recognised as the leader in their field of expertise. The culture is demanding but if you are confident and have a can-do attitude the potential rewards are significant. The firm is also very focused on developing and training their people to the highest standards.
If you are driven, determined and want to take the next step in your career, this is the role for you. Great career progression opportunities await the right person in this exciting Regional Category Manager job.
Apply today or email me directly at Yuman.email@example.com to discuss this new opportunity.
Do note that we will only be in touch if your application is shortlisted.
Agensi Pekerjaan Robert Walters Sdn Bhd Business Registration Number : 729828-T Licence Number : JTKSM 423C
MYR120,000 - MYR168,000 per annum + Market Aligned
20 February 2024
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