An exciting Product Brand Manager (Halal food) job has just become available at one of the leading food brands based in Malaysia. Reporting directly to the Regional Marketing Director, this is a role for a marketer who is a creative and analytical team player in their field.

About the Product Brand Manager (Halal food) Role:
In this business critical role you will be responsible for marketing functions and marketing strategy at the country level. You will plan, monitor, implement and evaluate all marketing initiatives.

Key Responsibilities:

• Prepare and align the Annual Strategic Plan to enhance brand and category performance
• Generate management reports and analyses to monitor brand health, category performance, market share, and product/pricing information
• Collaborate with Business Manager, Finance, and zone marketing to track and monitor A&P spending. Allocate ATL and BTL funds effectively, evaluating results of marketing activities
• Support zone marketing by executing global research, advertising campaigns, NPD, food service programmes, and trade events at the country level
• Lead country A&P programmes, coordinating with creative and production houses for ATL, BTL, and product packaging development
• Drive new product development at the country level in alignment with zone NPD direction. Collaborate with Business Manager and distributor teams on BTL initiatives, including roadshows, in-store sampling, promotions, and redemption programmes
• Monitor the execution of A&P programmes to ensure objectives are achieved. Regularly report key variations/gaps to the line manager

To succeed in this Product Brand Manager (Halal food), you will need to have the ability to work effectively and co-operatively with Regional Marketing Director.

Key Requirements:

• Degree qualifications in marketing or a related field
• At least six to eight years’ experience in a product/brand marketing role
• Preferably with FMCG food experience
• Disciplined, action-oriented, self-motivated, able to work independently, innovative
• Good analytical and strategic thinking skills with a can-do attitude

This reputable FMCG firm needs no introduction and is recognised as the leader in their field of expertise. The culture is demanding but if you are confident and have a can-do attitude the potential rewards are significant. The firm is also very focused on developing and training their people to the highest standards.

If you are driven, determined and want to take the next step in your career, this is the role for you. Great career progression opportunities await the right person in this exciting Product Brand Manager (Halal food) job.

Apply today or email me directly at Jiaxin.ng@robertwalters.com.my to discuss this new opportunity.

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C