An F&B group in Malaysia is seeking a Head of Marketing (F&B) to support the functions between commercial and non-commercial functions of the business. In this job, you will be based in Kuala Lumpur, Malaysia and report to the CEO.

About the Head of Marketing (F&B) Role:
Reporting to the CEO, you will be responsible for developing plans to help establish the brand and champion the bridging of all the supporting functions between commercial and non-commercial side of business. You will constantly stay ahead of renewing business strategies, directions, and marketing in order to make sure the business remains attractive and relevant to consumers.

Key Responsibilities:

• Overseeing the three teams – marketing, new product development and creative
• Crafting strategies for all three teams
• Liaising and managing outsourced agencies in the creatives, PR and productions side
• Assisting overseas franchisee in their marketing campaigns
• Analysing consumer behaviour and determining customer personas
• Coordinating sales and marketing efforts to boost brand awareness

To succeed in this role, you will need to be able to have a creative and disruptive mindset and understand the Malaysian mass market consumer behaviours and pattern.

Key Requirements:

• A strong marketing and sales background in retail business is crucial
• Managed and engaged third-party creative and marketing agencies before
• Knowledge in planning and executing marketing work based on budget and forecasts
• Willing to travel
• Sales number and results-oriented person
• Understands Malaysians and upcoming younger generation consumers well

This F&B Group is widely recognised in Malaysia and is expanding within SEA. The group places high emphasis on empowering employees to make their own decisions and working independently.

If you are passionate with food and wants to contribute your marketing skills in the F&B industry, this Head of Marketing (F&B) role is right for you.

Apply today or email me: beatrice.chin@robertwalters.com.my to discuss this new opportunity.

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C