A Product Marketing Specialist (Automation) job has become available at a multinational company, to join the team in Malaysia.

About the Product Marketing Specialist (Automation) Role:
In this business critical role, you will be responsible for increasing market share and delivering incremental contribution using initiatives, commitment programmes and marketing activity. You will be accountable for delivering a broad range of branding and marketing initiatives and will have an abundance of ideas for building efficient strategies.

Key Responsibilities:

• Develop and execute strategic marketing plans for the company's robotics products and solutions
• Conduct market research to understand customer needs, industry trends, and competitive landscape in the robotics market
• Collaborate with cross-functional teams, including engineering and sales, to gather product information and develop compelling value propositions
• Create marketing collateral, including product brochures, presentations, and videos, to effectively communicate the features and benefits of the robotics products
• Lead product launches, coordinating activities such as press releases, webinars, and trade show participation
• Develop and manage launch product strategies in coordination with sales and customer service teams
• Analyse marketing campaign performance and adjust strategies based on data-driven insights
• Build and nurture relationships with key industry influencers, partners, and customers
• Identify and execute opportunities for thought leadership and content creation (blogs, whitepapers, etc.) to establish the company as a leader in the robotics industry

To succeed in this Product Marketing Specialist (Automation) role, you must have prior product management experience preferably in the automation industry setting.

Key Requirements:

• Bachelor's degree in marketing/engineering or equivalent disciplines
• Minimum of three years of relevant experience in marketing /branding, with a focus on brand messaging and strategy
• Good communication and interpersonal skills

This international leader in industrial automation prides themselves as one of the world’s leading suppliers of intelligent automation solutions.

If you are an experienced product marketing professional within the industrial automation business with strong network with clients, then this Product Marketing Specialist (Automation) role is right for you.

Apply today or email your CV to adrian.chung@robertwalters.com.my to discuss further.

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C