A newly created Marketing Lead job has been made available with a new international F&B chain entering the Malaysia market.

About the Marketing Lead (F&B chain) Role:
The role will play a pivotal role in shaping the brand's identity, driving customer engagement, and executing strategic marketing campaigns. You will be responsible for developing and implementing marketing strategies that resonate with our target audience, ultimately contributing to our growth and market leadership.

Key Responsibilities:

1. Strategic Planning and Brand Development:

   • Develop a comprehensive marketing strategy that aligns with the brand's objectives and overall business goals
   • Define and communicate the brand's unique value proposition and positioning in the market
   • Establish brand guidelines and ensure consistent brand messaging across all marketing channels

2. Campaign Management:

   • Conceptualise, plan, and execute integrated marketing campaigns to drive brand awareness, customer acquisition, and retention
   • Collaborate with cross-functional teams to create compelling campaigns that span traditional and digital platforms

3. Digital Marketing:

   • Lead digital marketing efforts, including social media, email marketing, and online advertising
   • Monitor and optimise digital campaigns to ensure maximum reach, engagement, and return on investment

4. Market Research and Customer Insights:

   • Conduct market research to identify consumer trends, preferences, and competitive landscape
   • Utilise data-driven insights to refine marketing strategies and adapt to changing market dynamics

5. Public Relations and Partnerships:

   • Build and nurture relationships with media, influencers, and industry stakeholders to enhance brand visibility
   • Identify strategic partnership opportunities that align with the brand's image and values

6. Team Leadership:

   • Recruit, lead, and mentor a high-performing marketing team, fostering a collaborative and innovative environment
   • Set clear performance expectations, provide regular feedback, and encourage professional growth

7. Budget Management:

   • Develop and manage the marketing budget, allocating resources effectively across various initiatives
   • Monitor expenses and ensure campaigns are executed within budgetary constraints

To succeed in this Marketing Lead (F&B chain) role, you will need to have the ability to work effectively and cooperatively across all the teams.

Key Requirements:

• At least a bachelor's degree in Marketing, Business, or related field
• At least eight years' marketing experience in the F&B industry. Experience in managing a team directly is an added advantage
• Proven track record of successfully leading marketing teams and driving strategic marketing initiatives
• Strong understanding of coffee culture, food and beverage industry trends, and consumer behaviour
• Extensive experience in digital marketing, social media management, and online advertising
• Excellent analytical skills with the ability to interpret data and make informed decisions
• Exceptional communication and interpersonal skills, both written and verbal
• Creative thinker with the ability to develop innovative marketing campaigns
• Proficiency in marketing software and tools for campaign management and performance analysis
• Prior experience in launching and promoting new brands or products is a plus

This international F&B chain has a large presence in its country of origin and is looking forward to expand further within the SEA region. The culture is demanding, but if you are confident and have a can-do attitude, the potential rewards are definitely significant. The firm is also very focused on developing their employees to the highest standards.

If you are driven, determined and want to take a step up in your career, this is the role for you. Great opportunities await the right candidate in this exciting Marketing Lead role.

Apply now or email me at karmoon.tan@robertwalters.com.my to discuss the opportunity.

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C