An exciting Strategic Marketing Lead (FMCG) job has just become available at one of the most respected global FMCG firms based in Malaysia. Reporting directly to the Regional Director, this is a role for a marketer who is a leader in their field.

About the Strategic Marketing Lead (FMCG) Role:

In this business critical role, you will be responsible for defining the broad business development strategy, delivering the highest quality service alongside the marketing director. You will also take the lead in providing direction to all marketing-related activities, including brand management, market research, events management and directory/league table submissions.

Key Responsibilities:

• Develop, plan, execute and management of the strategic brand plan, with the integration of marketing tools to achieve optimum long- and short-term brand and company objectives
• Create robust plans consistent with long term brand positioning and strategic direction set, whilst striking a balance of consumer needs and trade/customer needs
• Obtain and leverage brand/category insights to ensure campaigns are consumer centric
• Develop well-integrated communication strategies in obtaining maximum results and meet overall objective set
• Drive and maximise the usage of digital marketing in all brand campaigns to achieve brand objectives
• Ensure that in market media plans are optimized to drive best ROI and impact across the different touchpoints
• Ensure that local media plans are measured and evaluated
• Allocate effective resources including ATL and BTL and achieve optimal touch-points for the respective brands
• Execution of the effective A&P plan in meeting the marketing objectives of all campaigns covering areas, e.g. product, price, distribution and promotion

To succeed in the Strategic Marketing Lead (FMCG) job, you will need to have the ability to work effectively and co-operatively with senior business development teams, across borders and internal matrix.

Key Requirements:

• Degree qualifications in Marketing or related fiel
• At least 10 years’ experience in a brand marketing, ideally FMCG food or beverage
• Extensive NPD and project management experience, managing multiple and complex projects
• Preference for FMCG Food experience
• Sound commercial and financial acumen and technical/operational exposure including corporate business planning and budgeting
• Ability to work strategically and operationally and adaptable to fast paced, changing and ambiguous environments whilst maintaining accountability
• High degree of tenacity and persistence to get actions completed on schedule with a hands on approach

This global FMCG firm needs no introduction and is recognised as the leader in their field of expertise. The culture is demanding, but if you are confident and have a can-do attitude, the potential rewards are significant. The firm is also very focused on developing and training their people to the highest standards.

If you are driven, determined and want to take the next step in your career, this is the role for you. Great career progression opportunities await the right person in this exciting Strategic Marketing Lead (FMCG) job.

Apply today or email me directly at Darryn.loh@robertwalters.com.my to discuss this new opportunity.

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C