Senior Brand Manager (FMCG)

A multinational company is recruiting for a Senior Brand Manager (FMCG) job. In this job, you will build and maintain the brand image and awareness of the company.

About the Senior Brand Manager (FMCG) Role:
Reporting to the Marketing Manager, this is a role for a marketer who is a leader in their field.

Key Responsibilities:

• Generate marketing strategies to maintain and build brand awareness to drive business growth
• Be responsible for overall brand positioning and manage all products launches and marketing activities
• Establish marketing goals based on past performance and market forecasts and increasing profitability
• Oversee current offerings and comes up with initiatives for new products development
• Research and analyse market trends, demographics, pricing schedules, competitor products, etc.
• Work with the marketing team to develop detailed marketing plans for all media channels and sales teams
• Creative development of promotional materials, website content, advertisements, and other marketing-related projects
• Communicate with various stakeholders to help marketing projects come to fruition

To succeed in this Senior Brand Manager (FMCG) job, you will need to have the ability to work effectively and co-operatively with the marketing team.

Key Requirements:

• Degree in marketing management or other related qualifications
• Minimum of three to six years of work experience in the FMCG industry
• Preferably with proven experience in developing and implementing effective and integrated brand plans
• Understands marketing concepts, finance and business management and inter-relationships between these disciplines
• Demonstrated strengths in leadership, interpersonal and functional technical skills
• High level of exposure to a brand marketing culture with in-depth knowledge of brand management tools and processes
• Excellent communication and interpersonal skills; proficient in written and spoken English

This FMCG company needs no introduction and is recognised as the leader in the field of expertise. The culture is demanding, but if you are confident and have a can-do attitude, the potential rewards are significant. The firm is also very focused on developing and training their people to the highest standards.

If you are driven, determined and want to take the next step in your career, this is the role for you. Great career progression opportunities await the right person in this exciting Senior Brand Manager (FMCG) job.

Apply today or email me at dean.yeo@robertwalters.com.my to discuss this new opportunity.

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C