Senior Brand Manager (FMCG)

An exciting Senior Brand Manager (FMCG) job has just become available at one of the most respected FMCG firms based in Malaysia. Reporting directly to the Head of Marketing, this is a role for a marketer who is a leader in their field.

About the Senior Brand Manager (FMCG) Role:
In this business critical role, you will be responsible for defining the broad business development strategy, delivering the highest service quality alongside several top management executives. You will also take the lead in providing direction to all strategic and planning marketing activities.

Key Responsibilities:

• Develop winning brand strategy and executional excellence across all channels, from brand objectives setting to driving consumer/patient demand and delivering market share targets and profitability
• Build upon global brand strategy and guidelines for consumer demand generation
• Actively identify key consumer, category and market insights for excellent and apply them across aspects of the brand strategy to execution
• Manage relationships with opinion leaders and/or dermatologists community to support the product
• Prepare assigned product line objectives and development schedules for medium/long term plan
• Build robust pipeline of new innovation products with launch excellence across channels and customers and also manage product life cycle and SKU rationalisation
• Analyse sales performance trends and impact of competitive strategies, track ROI of major brand activation for future optimisation
• Accelerate the e-commerce agenda with joint sales and marketing strategies to increase sales growth

To succeed in this Senior Brand Manager (FMCG) role, you will need to have the ability to work effectively and co-operatively with senior business development teams, across borders and internal matrix.

Key Requirements:

• Minimum of eight years of marketing experience
• University degree in marketing or management
• Experience in cross-functional leadership and project management is essential
• Must have demonstrated strengths in leadership, interpersonal skills, functional technical skills, and exposure to manufacturing operations and business analysis
• Track record of delivering results

This FMCG firm needs no introduction and is recognised as the leader in their field of expertise. The culture is demanding, but if you are confident and have a can-do attitude, the potential rewards are significant.
The firm is also very focused on developing and training their people to the highest standards.

If you are driven, determined and want to take the next step in your career, this is the role for you. Great career progression opportunities await the right person in the this exciting Senior Brand Manager (FMCG) role.

Apply today or email me at Darryn.loh@robertwalters.com.my to discuss this new opportunity.

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C