Brand Manager (FMCG)

An exciting Brand Manager (FMCG) job has just become available at one of the most respected FMCG firms based in Malaysia. Reporting directly to the Senior Brand Manager, this is a role for a marketer who is a leader in their field.

About the Brand Manager (FMCG) Role:
You will work with the Senior Brand Manager to create marketing strategies to achieve marketing goals in line with the company's guidelines.

Key Responsibilities:

• Understand product brand positioning in the market and come up with strategy for the sub brand in order to further enhance their brand’s portfolio
• Execute the 4P strategy of sub-brand. Once the sub-brand strategy is in place, utilise the marketing mix (4P) in order to realise the sub-strategies for the sub-brand
• Create marketing guidelines which in are in line with the company’s marketing handbook and principles. Create guidelines governing the marketing activities of the company, which are in line with the company’s marketing handbook
• Collect, organise and analyse the information and/or market data. From there, analyse the brand’s result and come up with the issues/areas which requires attention and further analysis
• Based on the profit and loss of the sub-brand, analyse the factors which impacted and influenced the brand’s profit
• Create short-term and mid-term strategy for the sub brand which help to increase the sub brand value in a short to mid term period. With the planned strategy, allocate the right resources for the execution of the 4P strategy
• Create guidelines for the sub brand and to champion and drive the 4P strategy

To succeed in this Brand Manager (FMCG) role, you will need knowledge of market research data and the ability to manage and interpret the market data from AC Nielsen, KANTAR, etc.

Key Requirements:

• At least four years of marketing/branding experience in FMCG company with proven track record
• Knowledge of market research data. Ability to manage and interpret the market data from AC Nielsen, KANTAR, etc.
• Strong literacy of MS Office and computer literacy. Familiarity with social media and digital marketing is an advantage
• Proficiency in written and spoken English
• Excellent communication and interpersonal skills. Ability to communicate with all people of all levels and departments within the company
• Analytical and of high comfort level with numeric and data

This FMCG company needs no introduction and is recognised as a leader in their field of expertise. The culture is demanding, but if you are confident and have a can-do attitude, the potential rewards are definitely significant. The company is also very focused on developing their employees to the highest standards.

If you are driven, determined and want to take a step up in your career, this is the role for you. Great opportunities await the right candidate in this exciting Brand Manager (FMCG) job.

Apply now or email me at Darryn.loh@robertwalters.com.my to discuss the opportunity.

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C